What Is Follow-Up Cadence?
A follow-up cadence is the planned timing and channel sequence used to re-contact seller leads after the first conversation.
A follow-up cadence is the planned timing and channel sequence used to re-contact seller leads after the first conversation.
Follow-Up Cadence explained
A follow-up cadence is the planned timing and channel sequence used to re-contact seller leads after the first conversation. In a wholesale operation, the term matters because it connects the seller conversation to a real next step instead of leaving the team with vague notes.
Most wholesale deals are won after multiple touches, so cadence prevents warm sellers from falling through the cracks. VA Horizon cares about this because callers, lead managers, and acquisitions teams all need the same language inside the CRM. When the term is tagged correctly, follow-up becomes cleaner, handoffs improve, and the operator can see whether the lead is worth more time.
Cadences should respect consent, opt-outs, seller preference, and local calling or texting rules.
Example
A warm seller might receive a same-day callback, a two-day check-in, a one-week touch, and monthly nurture until timing changes.
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