What Is List Pulling?
Also known as: Pulling Lists
List pulling is the process of building a targeted property owner list from filters such as absentee ownership, equity, vacancy, probate, or tax status.
List pulling is the process of building a targeted property owner list from filters such as absentee ownership, equity, vacancy, probate, or tax status.
List Pulling explained
List pulling is the process of building a targeted property owner list from filters such as absentee ownership, equity, vacancy, probate, or tax status. In a wholesale operation, the term matters because it connects the seller conversation to a real next step instead of leaving the team with vague notes.
A strong list gives callers a better chance of reaching owners with a real reason to sell. VA Horizon cares about this because callers, lead managers, and acquisitions teams all need the same language inside the CRM. When the term is tagged correctly, follow-up becomes cleaner, handoffs improve, and the operator can see whether the lead is worth more time.
Bad filters create bad campaigns. The list should match the market, buyer buy box, and outreach channel.
Example
An operator pulls absentee owners with high equity, owned for 10+ years, in four target zip codes, then skip traces the records.
Related VA Horizon resources
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