What Is SMS Opt-In?
Also known as: Text Consent
SMS opt-in is documented permission from a person to receive text messages from a business or campaign.
SMS opt-in is documented permission from a person to receive text messages from a business or campaign.
SMS Opt-In explained
SMS opt-in is documented permission from a person to receive text messages from a business or campaign. In a wholesale operation, the term matters because it connects the seller conversation to a real next step instead of leaving the team with vague notes.
Wholesalers need opt-in discipline because texting property owners without proper consent can create serious compliance risk. VA Horizon cares about this because callers, lead managers, and acquisitions teams all need the same language inside the CRM. When the term is tagged correctly, follow-up becomes cleaner, handoffs improve, and the operator can see whether the lead is worth more time.
A2P registration, consent language, opt-out handling, and TCPA rules should be reviewed before any SMS workflow launches.
Example
A seller who asks the caller to text photos or appointment details can be tagged with consent notes before follow-up texts are sent.
Related VA Horizon resources
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Frequently Asked Questions
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