Wholesaling Glossary · Deal Analysis

What Is a Fix and Flip?

Also known as: House Flipping

A fix and flip is a short-term investment in which the buyer purchases a distressed property, renovates it, and resells it at retail for a profit. The result depends on buying low enough, controlling repair cost and time, and selling into real demand.

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Glossary Terms
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Deal Stages
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FAQ Answers
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Operator Playbook

A fix and flip is a short-term investment in which the buyer purchases a distressed property, renovates it, and resells it at retail for a profit. The result depends on buying low enough, controlling repair cost and time, and selling into real demand.

Fix and Flip explained

A flip is priced backward from the resale. The investor estimates after-repair value from comparable sales, subtracts the repair budget, holding costs, financing costs, selling costs, and a target profit, and arrives at the most they can pay. Funding often comes from hard money, private lenders, or cash, with the loan repaid at resale. Speed matters because every month adds interest, taxes, insurance, and utilities, so flippers favor contracts with a quick close, clear title, and a repair scope they can estimate.

Flippers are one of the core end buyers for wholesale deals. A dispo manager has to know each flipper’s price band, neighborhoods, preferred rehab level, and typical close speed, then match deals accordingly, because a flipper who wants light cosmetic work will pass on a structural project. What flippers need from the wholesaler is an honest package: accurate comps, photos, a believable repair estimate, and no surprises on title or access. Acquisitions callers support this by capturing the details of condition and occupancy that flippers use to estimate rehab.

The classic errors are an inflated after-repair value, a rehab budget that skips hidden problems, and a timeline that ignores permits and contractor availability. Each shrinks the margin quickly because holding and financing costs keep running. Another trap is using comps from fully updated homes to value a house whose finished product will not match them. Experienced buyers build a cushion for the unknown, and they walk away from deals that only work if everything goes right. Local rules on permits and licensed trades vary, so scope and compliance need to be checked early.

Example

A flipper reviews a wholesale package for a dated brick ranch. The flipper checks recent renovated sales nearby, adds a repair budget with a cushion for unknowns, and counts several months of interest, taxes, and utilities before listing. After subtracting selling costs and a profit target, the flipper offers less than the asking assignment price and asks the wholesaler to meet in the middle.

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Frequently Asked Questions

They start with the expected resale value, then subtract repairs, holding and financing costs, selling costs, and the profit they require. What remains is the most they can pay. Many investors use a rule-of-thumb formula as a quick screen, then confirm with a detailed budget.
A flip involves a real renovation before resale. A wholetail sells a house with little or no work, often after only cosmetic touches, close to retail through the MLS or to a quick buyer. Wholetail has less rehab risk and a thinner margin; a flip can earn more but carries construction risk.
No. A wholesaler sells the contract, or the property in a quick back-to-back sale, without renovating it. A flipper buys the property, invests in repairs, and resells at retail. Wholesalers take on little renovation risk and typically earn a smaller, faster fee; flippers take on construction and market risk for a larger potential profit.
Accurate photos and condition notes, a realistic repair estimate, clean title, clear access, and a closing date that fits their funding. Flippers move fast on packages they trust and walk away from ones with gaps. Honest information up front builds the repeat relationship wholesalers depend on.

Put the playbook to work

VA Horizon places trained cold calling VAs and builds the systems behind Fix and Flip and the rest of your wholesaling pipeline. Book a 15-minute call to see how it works.