What Is Comparable Sales (Comps)?

Also known as: Comps, Comparables

Comparable sales, or comps, are recently sold properties similar to the subject property in location, size, age, and condition. Wholesalers use comps to establish a defensible ARV.

47+
Glossary Terms
4
Deal Stages
2
FAQ Answers
1
Operator Playbook

Comparable sales, or comps, are recently sold properties similar to the subject property in location, size, age, and condition. Wholesalers use comps to establish a defensible ARV.

Comparable Sales (Comps) explained

Comps turn valuation from a guess into evidence. To estimate what a renovated property will sell for, you find homes that already sold nearby and were genuinely comparable, then use their sale prices to project the subject's value.

Good comps share the subject's neighborhood, are within roughly 20% of its square footage, match bed and bath count where possible, and sold recently, usually within the last 90 to 180 days. You generally lean on sold prices rather than active listings, because a listing only shows what a seller hopes to get, not what a buyer actually paid.

Example

To value a 3-bed, 2-bath, 1,500 sq ft home, you pull three renovated 3/2 homes within a half mile that sold in the last four months for $285,000, $292,000, and $279,000. Their average supports an ARV near $285,000.

Keep learning the language of wholesaling

Frequently Asked Questions

Three to five strong, recent, nearby sold comps is a solid baseline. Quality matters more than quantity: one clean comparable beats five distant or outdated ones.
Use them with caution. Active listings show asking prices, not sale prices, so they tell you about competition and ceiling expectations rather than true market value. Always anchor your ARV to sold comps.

Put the playbook to work

VA Horizon places trained cold calling VAs and builds the systems behind Comparable Sales (Comps) and the rest of your wholesaling pipeline. Book a 15-minute call to see how it works.