Wholesale Deal ROI Calculator

How to use the Wholesale Deal ROI Calculator

The calculator takes the same numbers a investor tracks every week (VA count, unique list records, contact rate, qualified rate, qualified leads needed per contract, and average assignment fee) and projects steady-state output. It is not a forecast for month one. It is a model for what your operation produces once the VA is ramped, the list is dialed in, and the CRM is filling with usable follow-ups.

Pull the inputs from your CRM or dialer reports if you have them. If you are pre-launch, the defaults represent one VA working a 15,000-record monthly list, making about 20,000 dial attempts, connecting with about 175 sellers per workday, and producing about 30 strictly qualified leads per month. The default contract benchmark is one signed contract per 40 qualified leads. VA Horizon prices per qualified lead rather than a flat monthly VA fee, so this model focuses on volume and revenue potential. Your exact per-lead price is quoted after a buy box review.

What is a realistic contact rate for cold calling investors?

Contact rate is the single biggest variable in this model. On the VA Horizon Readymode setup, a caller typically runs 800 to 1,200 dial attempts and reaches 150 to 200 live connections per workday. The 17.5% standard is the midpoint of that operating range. Actual results move with list freshness, skip tracing quality, and dialing time.

Manual single-line dialing can push contact rates higher, but volume drops sharply. The math usually favors a predictive dialer for outbound wholesaling because motivated sellers are rare on any list.

If your contact rate sits below 6%, the problem is usually the list, not the VA. Run a fresh skip trace, scrub disconnects, and rotate to a different vertical of distressed lists (absentee owners with high equity, pre-foreclosure, tax delinquent 60+ days).

How to interpret your qualified lead rate

A qualified lead is a seller who has timeline (typically 90 days or less), motivation (financial pressure, vacant property, inherited property, divorce, or job relocation), and is open to a cash offer at a discount. VA Horizon targets about 30 strictly qualified leads per VA each month. From roughly 3,500 monthly connections, that is a 0.86% qualified rate.

VA Horizon trains every cold calling VA on a wholesaling-specific qualification framework. We do not let VAs mark leads as qualified just because the seller said maybe. The lead needs concrete timeline plus motivation plus openness to discount before it gets tagged in the CRM for acquisition manager handoff.

What is a healthy contract conversion rate?

Contract conversion is where most investors leak deals. This calculator uses a conservative benchmark of 40 qualified leads for one signed contract, equal to a 2.5% conversion rate. Speed to lead and acquisition performance can improve or reduce that result.

The acquisition manager remains the biggest driver after lead quality. Consistent follow-up, accurate comps, strong offers, and disciplined negotiation determine how many qualified leads become signed contracts.

How VA Horizon clients typically perform

Across active engagements, a VA Horizon cold calling VA typically makes 800 to 1,200 dials and connects with 150 to 200 sellers per workday. We guarantee a minimum of 30 qualified leads per month per engagement. The calculator uses those operating benchmarks and a conservative 40-leads-per-contract assumption.

The clients who outperform the model are running two things in parallel: cold calling on the primary list, and SMS blast on the same list to surface records the VA could not reach by phone. SMS Blast adds $600 setup plus $100/month platform plus $0.00125 per message.

Clients who underperform usually do one of three things: hire a freelancer instead of an agency VA (no QA, no replacement, no script ownership), skip CRM setup so leads sit in spreadsheets or text threads, or fail to staff an acquisition manager fast enough as qualified lead volume scales. VA Horizon includes HighLevel CRM build and management in every engagement to remove the first two failure modes.

Reading revenue per qualified lead

Revenue per qualified lead is monthly revenue divided by qualified leads produced. It is the cleanest way to judge what a qualified lead is worth to your business, independent of what you pay to produce it. Under $100 per lead, something in the model is off: assignment fees may be low for your market, or your leads-per-contract assumption may be too conservative. Between $150 and $350 is typical for the default benchmarks. Above $500 usually means either your assignment fees run well above market or your contract conversion rate is optimistic.

Do not optimize for the highest revenue-per-lead number in isolation. Optimize for total net dollars across your operation. A investor running three VAs and closing steady deal flow from 90 qualified leads a month usually nets more than one squeezing a slightly better ratio out of a single VA's 30 leads. Scale beats efficiency once unit economics are positive.

Comparing lead cost across your options

Cost per qualified lead is the cleanest single number for comparing lead-generation options against each other. A freelance VA without QA typically runs $30 to $60 per qualified lead once you account for the hours it takes to manage them. Generic pay-per-lead services run $75 to $250 per qualified lead and rarely deliver the same qualification rigor (most count anyone who owns a property as a lead). VA Horizon runs on pay-per-qualified-lead pricing quoted after a buy box review, so you can compare our exact number directly against these benchmarks before you commit.

If a lead source is costing you more than the revenue-per-lead number above, the math does not work regardless of the sticker price. Check qualification standards first, then list quality, then dial volume. Most of the time, the fix is a tighter qualification bar, not a cheaper source.

Frequently asked questions