Everything you need to know about B2B appointment setting.

We publish new guides on a rolling basis as pricing, vendor behavior, and industry data shift. Guides are dated, and we update them when the underlying numbers change.

Yes. Every figure in these guides is sourced, industry reports, published vendor pricing, and public data, not invented numbers. Where a number is directional rather than confirmed, we say so.

Yes. Our B2B model is a flat $300 setup fee, then pay per qualified meeting inside a published range for your industry, from $200 to $600 depending on which of the six B2B verticals you are in. The exact rate inside that range is quoted on a call once we know your qualification criteria. Roofing and solar publish flat rates too: $300 setup plus $199 per appointment for roofing, $249 for solar. The real estate cold calling VA plans have published monthly prices too.

VA Horizon's team writes these guides using primary research into vendor pricing, industry benchmarks, and our own campaign data, not AI-generated filler.