The Rate, In Writing, Before Any Call
VA Horizon's MCA pricing is a $300 one-time setup, covering the list build, your qualification criteria, and calendar integration, then $200 to $400 per held, double-confirmed meeting after that, exact number set on a 15-minute fit call inside that published range. No retainer, no per-record charge, and no fee for a meeting that never happened. That structure, and the number itself, is published on the pricing page before you ever get on a call, not something you have to extract through a sales conversation first.
Where That Sits on the Market's Own Published Ladder
MCA Leads Pro publishes exclusive leads at $50 to $120, live transfers at $80 to $200 or more, and full submissions with bank statements at $75 to $250 or more, all on its own pricing page. The Leads Warehouse independently publishes a corroborating live-transfer range of $75 to $150 or more. VA Horizon's $200 to $400 per held meeting sits at or above the live-transfer and full-submission tier in both of those published rate cards, not in the middle of the ladder where raw data and aged leads sit.
That positioning is deliberate. A held, double-confirmed meeting has already cleared two qualification checkpoints a live transfer or a raw submission has not: the merchant confirmed interest once when picking a time, and again as the meeting approached.
What's Actually Included at That Price
Four things are built into every meeting, not sold as an upsell. An in-house merchant list, sourced and qualified to the revenue, time-in-business, and industry criteria you set at kickoff, not a shared file three other ISOs already dialed this week. A two-way SMS conversation run by Human + AI SDRs, checking revenue, time in business, and funding need against your written criteria. Double confirmation, once when the merchant picks a time and again as the meeting approaches, with only meetings that clear both checkpoints landing on your calendar and counting toward billing. And the SMS transcript plus confirmation log behind every held meeting, so you see exactly what was said and promised before you dial in.
What It Deliberately Does Not Include
Being direct about the boundaries matters as much as the inclusions. This is not a live phone transfer; a merchant does not get handed to you mid-call the way MCA Leads Pro's or The Leads Warehouse's live-transfer product works. It is a scheduled, reconfirmed calendar meeting instead, a different deliverable at a comparable or higher price point. It is also not a data file. You are not buying a list of contacts to work yourself; you are buying meetings that already happened to clear both confirmation checkpoints. And the fit call, not the published range itself, is what sets your exact number inside $200 to $400, since your qualification bar affects how much sourcing and SMS work goes into each meeting.
A Question Worth Asking at Any Price Point
Elsewhere in this research, one of the category's largest agencies flags sub-$150 per-appointment pricing as a signal a vendor cannot afford real research and qualification work. VA Horizon's lowest published rate, $200 for MCA, sits above that line on purpose. Before you compare any vendor's per-unit price against ours, ask what checkpoint that price actually clears: a data record, a live phone handoff, or a meeting that has already been confirmed twice. Those are three different products, and the market's own pricing ladder prices them differently for a reason.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- MCA Leads Pro, how much do MCA leads cost
- The Leads Warehouse, how much do MCA leads cost in 2026
- Belkins, pay-per-appointment lead generation blog