The Rate, In Writing, Before Any Call
VA Horizon's marketing-agency pricing is a $300 one-time setup, covering the target-niche build, your qualification criteria, and calendar integration, then $250 to $450 per held, double-confirmed meeting after that, exact number set on a 15-minute fit call inside that published range. No retainer, no monthly fee, and no charge for a meeting that never happened.
Where That Sits Next to the Category's Own Pricing Data
A parallel teardown of eight major B2B appointment-setting agencies found mainstream pay-per-meeting rates clustering at $150 to $600, with enterprise or hard-to-reach segments running above $900, per SalesHive's own published glossary content. The same research flags sub-$150 pricing industry-wide as a signal a vendor cannot afford real research and qualification. VA Horizon's $250 to $450 range sits comfortably inside the legitimate part of that band, above the red-flag floor and well under the enterprise ceiling.
Where That Sits Next to a Monthly Retainer
The retainer alternative is not cheap, and it does not guarantee a meeting count. Belkins starts its published retainer at $4,000 a month for 100 guaranteed annual appointments (roughly $40 to $48 a meeting on paper, before accounting for lead quality or show rate). CIENCE's own pricing page runs $7,499 all-in for the first month. SalesRoads starts engagements at $9,950 per four weeks. Every one of those is a recurring monthly charge that keeps running whether meetings land or not. VA Horizon's model works the other way: the price is fixed and published per meeting, and a slow month costs nothing beyond the flat $300 setup.
Where That Sits Next to Hiring In-House
A fully-loaded in-house SDR costs $700 to $1,150 per meeting once salary, benefits, tools, and management overhead are amortized across the meetings that role actually produces, per the same category research, with one source putting the figure closer to $1,250 when built up from an $8,000 to $12,000 monthly salary. VA Horizon's $250 to $450 per-meeting rate sits well under that, without the ramp time, turnover risk, or management overhead of a hire.
What's Actually Included, and What Isn't
Four things are built into every meeting, not sold as an upsell: a target-niche build, sourced against the ICP you set at kickoff; a two-way SMS conversation run by Human + AI SDRs, opening with the outcome the prospect wants (more customers) rather than a pitch about marketing services; double confirmation, once when the prospect agrees to a time and again as the meeting approaches, with only meetings that clear both checkpoints landing on your calendar and counting toward billing; and the SMS transcript behind every held meeting. What it deliberately does not include is a monthly retainer with a variable effective cost per meeting the way Belkins, CIENCE, and SalesRoads all run, or the salary, ramp time, and turnover risk of an in-house hire.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- SalesHive, pay-per-appointment lead generation glossary
- Belkins, pay-per-appointment lead generation blog
- Belkins, appointment setting service page
- CIENCE, pricing page
- SalesRoads, pricing page