The Machine That Books Your Meetings. Step by Step.
This page is the full teardown. Where your prospects come from, how an AI SDR qualifies them over SMS, why they actually show up, and what you get as proof behind every charge. If appointment setters have burned you before, read this first.
Built to book our own meetings first
We did not build this system to sell it. We built it to book our own meetings. An AI SDR, written from scratch in-house and running native on the VA Horizon Private CRM, texted prospect lists we sourced ourselves, qualified the replies, and filled our calendar. It worked. Then we productized it, and today it runs our entire B2B division.
At capacity the machine holds 1,000+ SMS conversations a day, keeps a 40% reply rate on our own campaigns, and books around 10 meetings a day. For contrast, industry estimates put a fully loaded in-house SDR at $9,800 to $14,200 a month, which pencils out to roughly $700 to $1,150 per qualified meeting. The machine takes no salary, no benefits, and no ramp time. You pay it per booked meeting.
Built in-house
Nothing rented, nothing white-labeled. We wrote the AI SDR, we run the infrastructure, and we can hand you the transcript behind every meeting because we control every layer.
Private-CRM-native
Campaigns, conversations, calendars, and logs live in one system. No duct tape between separate tools. That is what makes a 48 to 72 hour launch possible.
Proven on our own pipeline
The exact campaigns that fill our calendar run yours. Same sourcing, same conversation engine, same confirmation sequence. We eat what we cook, every day.
Every number we text was verified against a live business
Cheap appointment vendors share a dirty input: resold data lists that have been dialed by other shops before them. One seller of $10 to $20 "appointments" discloses on its own pricing page that those appointments are callback leads. We do not buy lists. Every prospect list is built from scratch, in-house, in six stages.
in-house
Prospects are sourced in-house for your exact market and geography. Fresh pulls per campaign, not a database that has been sold to your competitors again and again.
Website-verified
Every business is checked against a live crawl of its own website. No live site confirming who they are means they do not make the list.
Phone-verified
Every number is validated before a single message goes out. Dead lines and mismatched numbers get cut here, not discovered mid-campaign.
Quality-scored
Each record gets a quality score and the weak ones are dropped before launch. A clean small list beats a bloated dirty one every time.
Deduped
One business, one record. You will never burn a good prospect because the system texted them twice under two entries.
DNC-suppressed
Numbers on do-not-contact lists are removed before the campaign launches. Compliance is a list-build stage here, not an afterthought.
One page decides what you pay for
Most vendors keep "qualified" vague, because vague is billable. We put it in writing. At kickoff we draft a one-page qualification definition with you. Four parts: firmographics, a revenue bar, the decision-maker requirement, and confirmed interest. You sign it before anything launches.
From that signature on, the doc is the referee. A booked meeting either meets your written definition or it is free: replaced or credited, no ticket queue, no argument.
The doc disciplines us too. The AI SDR qualifies against those exact bars inside the conversation, so the meeting that lands on your calendar was tested against your definition before it was ever booked. How the doc shapes your per-meeting rate is explained on the pricing page.
The One-Page Doc
- Firmographics. Industry, company size, geography. Who counts, in plain words.
- Revenue bar. The minimum size of business worth your time, stated as a number you choose.
- Decision-maker. The meeting is with someone who can say yes, not a gatekeeper.
- Confirmed interest. The prospect agreed to this meeting about this topic, in writing, in the transcript.
Signed by both sides at kickoff. A meeting outside this page is free.
From first text to a time on your calendar
Nobody replies to "want to see a demo?". The opener is about an outcome your prospect already wants: more jobs, lower costs, capital in the bank, roles filled. The angle changes by vertical, which is why each one gets its own playbook on the industries hub. The mechanics underneath are the same five moves.
Outcome-led opener
The first text names an outcome the prospect cares about. No brand pitch, no "quick question", no demo ask. Just the thing they already want.
A real conversation
Two-way SMS, not a blast. The prospect asks, pushes back, goes quiet, comes back. The conversation moves at their pace, not a drip schedule's.
Qualified in the thread
The bars from your signed doc are established inside the conversation: size, authority, interest. Not assumed after the fact.
They pick the time
Interested and qualified, the prospect chooses a slot on your calendar. That exact moment is captured in the transcript you get with the charge.
Double-confirmed
The booking is confirmed twice before it counts, then run through the pre-meeting sequence below. Booked and double-confirmed is the billing trigger. Nothing earlier.
What a meeting costs
Rates are per booked meeting, quoted for your industry and qualification depth on a short call. No retainers, no monthly fees, ever.
How pricing works →Booked means nothing if nobody shows. So we engineered showing.
A booked meeting you paid for is worthless if the chair stays empty. So the system treats showing up as an engineering problem. Every booking enters a three-touch confirmation sequence: 24 hours before, 2 hours before, and 15 minutes before start time. Our baseline show rate is 60%, and the sequence exists to push it above that.
For context, here are the benchmarks practitioners actually use. Treat them as rules of thumb, not lab data: 75% and up signals strong qualification, 60 to 70% is workable, and cold-call-sourced appointments typically show at 40 to 50%.
And when a prospect still ghosts, the 10-minute rule protects you. If the prospect is not in the meeting within 10 minutes of start time, it is not counted as held. We rebook or replace it within 5 business days, free. You never pay for a ghost twice.
Strong qualification territory. Practitioner rule of thumb, not a lab number.
The workable range for B2B appointments, per the same rules of thumb.
Where cold-call-sourced appointments typically land.
Our baseline, before the 24-hour, 2-hour, and 15-minute sequence pushes it higher. And a no-show never costs you a meeting.
Every charge comes with a paper trail
Pay-per-appointment has a known failure mode: vendors optimizing for invoice count, booking junk volume, and daring you to dispute it. The fixes serious buyers demand are written qualification, a clear delivery trigger, and free replacement. We built all three into the product. Then we added receipts.
The Transcript
The conversation, not a summary
Every billed meeting comes with the SMS transcript where your prospect chose the time. You read exactly what was said, what was promised, and how the prospect qualified.
The Confirmation Log
Three touches, all logged
The 24-hour, 2-hour, and 15-minute confirmations are logged per meeting and delivered with the charge. If we say a meeting was double-confirmed, you can see it.
The Billing Rail
Stripe, per meeting, from our logs
Card on file with Stripe, auto-charged per booked meeting. A weekly statement lists every meeting and its evidence. No invoices to chase, nothing to reconcile blind.
The Cap and the Packs
Volume on your terms
Set an optional weekly cap so bookings never outrun your team's capacity to take them. Prepaid packs exist only as a discount lever, never a requirement.
Kickoff to live campaign in 48 to 72 hours
There is no multi-month onboarding, because nothing gets built from scratch for you except your list and your doc. The machine already runs every day. Launching you is configuration, not construction.
Kickoff
We map your ICP, draft your qualification doc together, and connect the calendar your meetings will land on. One session, done properly.
Criteria signed
Both sides sign the one-page doc. From this moment it governs what you pay for and what gets replaced free.
List built
The six-stage sourcing pipeline runs for your exact market: scraped, website-verified, phone-verified, scored, deduped, DNC-suppressed.
Campaign live
Within 48 to 72 hours of kickoff, the AI SDR is holding real conversations with your prospects.
First bookings
First meetings typically land in week one. Each one arrives booked, double-confirmed, and backed by its transcript.
Get your launch date
A 15-minute call gets you a per-meeting rate for your industry, a setup quote, and a launch date inside the same week.
Book the call →The questions skeptics ask
Why SMS instead of cold calls or cold email?
Is the AI SDR fully automated?
Where do the prospect lists come from?
How do you make sure meetings match my criteria?
What proof do I get for each billed meeting?
What happens if a prospect doesn't show up?
What do you need from me to launch?
How fast do the first meetings land?
B2B resources
Everything in the B2B division
Now you know exactly how it works
Bring your hardest questions to a 15-minute call. You leave with your per-meeting rate, your setup quote, and a launch date inside the week. No retainers, no monthly fees, ever.
Book a Call