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VA Horizon
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Commercial Insurance Appointment Setting. Pay Per Booked Meeting.

An AI SDR texts contractors and small business owners about cutting their insurance costs, qualifies them against criteria you write, and books them straight onto your calendar, double-confirmed. No retainers. No monthly fees. A no-show never costs you a meeting.

No retainers, ever Written qualification criteria Free no-show replacement
1,000+
SMS Conversations / Day
40%
Reply Rate, Our Campaigns
~10/day
Meetings Booked
48-72h
Campaign Launch

One commercial account pays you for years

Commercial insurance meeting math compounds. Industry estimates put agency commission around 8 to 12% of premium on workers comp and P&C lines, and that commission recurs at every renewal. So a commercial account is not a one-time payday. It is a line in your book that pays this year, next year, and every year you keep it. That is what a booked meeting is actually a shot at. Commercial insurance is one of six industries our B2B division books meetings for.

Commission that renews

Write the account once, get paid at every renewal. By industry estimates, 8 to 12% of premium, year after year. The meeting is a one-time cost. The account is not.

A meeting the prospect wants

Insurance is a real cost every owner already pays and suspects is too high. A meeting about cutting it is not a favor to you. It is worth their time.

Retention does the compounding

Every account you keep stacks on the last one. A handful of solid commercial accounts from booked meetings can reshape a book. Junk leads never compound.

You can buy a $22 appointment today. Know what it is.

Insurance is one of the few industries where buying appointments per unit is already normal, so you should know exactly where the market floor sits. It is verified: FELP sells appointments at $22 each as of June 2026 , and The Appointment Firm charges $25 per appointment, prepaid. Here is the part that matters: both are final-expense appointments set on leads the agent supplies. You bring the data. They bring the dialing. That is honest calling labor at an honest price, and it is a completely different unit from the one we sell. We sit above that floor on purpose.

The $22 to $25 Unit

$22 to $25 /appointment

  • Set on leads you supply. The vendor adds calling labor, not prospects.
  • Built for final expense, not commercial lines.
  • The appointments inherit whatever your lead data was.
  • You still did the sourcing work that decides everything.

The VA Horizon Unit

One flat rate /booked meeting

  • Prospect sourced by us and verified against its own live website
  • Commercial decision-maker, qualified to criteria you signed
  • Booked on your calendar, then double-confirmed
  • No-show? Replaced free within 5 business days

Meetings with owners who want to cut a real cost

Every business you want in your book already pays for coverage, and most owners quietly suspect they pay too much. So our conversations never open with you or your agency. They open with the prospect's premium. Our AI SDR texts contractors and small business owners about cutting their insurance costs, holds a real two-way conversation, answers questions, and qualifies against your criteria. The ones who want the meeting pick a time on your calendar. Our own campaigns run 1,000+ conversations a day at a 40% reply rate. Savings is the kind of outcome that earns replies like that.

Contractors and trades

Roofers, electricians, HVAC, general contractors. Workers comp and liability sit among their biggest line items, and the owner usually answers the phone that gets the text.

Main-street businesses

Restaurants, auto repair, salons, retail. BOP, general liability, and commercial auto conversations with the person who signs the checks.

The niche you name

Premium band, employee count, state, trade. Your one-page criteria decides who gets on the calendar, and anything outside it is free.

Where the prospects come from and how they qualify

The cheap end of this market runs on resold data lists dialed over and over. We do not buy lists at all. Every campaign starts with a prospect file built from scratch for your niche, then runs through the same machine we use for our own pipeline. Campaigns launch 48 to 72 hours after kickoff. The full system is documented on the how it works page.

01

The list, built fresh

Prospects are sourced in-house for your target trades and territories, verified against each business's live website, phone-verified, quality-scored, deduped, and DNC-suppressed. Every number we text belongs to a real, currently operating business.

02

The qualification doc

One page, written with you at kickoff: business type, size signals, decision-maker, confirmed interest in reviewing coverage costs. You sign it before launch. It decides what you pay for.

03

The savings conversation

The opener is about their premium, not your agency. Interested, qualified owners pick a time on your calendar, then a 24-hour, 2-hour, and 15-minute confirmation sequence locks the slot in.

Receipts behind every meeting you pay for

Pay-per-appointment has a known failure mode: vendors booking junk volume to hit invoice counts. Every mechanic below exists so that cannot happen to you here.

The Billing Trigger

Booked, double-confirmed, on your criteria

You are charged when a meeting is booked on your calendar, double-confirmed, and matches the qualification doc you signed. Not for leads, dials, or effort. Charged from our logs.

The 10-Minute Rule

Ghosts are free

If the prospect has not shown within 10 minutes of start time, the meeting is not counted as held. Rebooked or replaced within 5 business days, free. You never pay for a ghost twice.

Your Written Criteria

Off-criteria means free

A meeting with a business outside your signed one-pager is replaced or credited. No argument, no ticket queue.

The Paper Trail

A transcript behind every charge

Every billed meeting comes with the SMS transcript where the owner chose the time, plus the full confirmation log. Audit us any week you like.

Priced per booked meeting. Quoted for your book.

You will not find a rate card on this page, and that is deliberate. Per-meeting rates depend on your niche, your qualification bar, and how many meetings you can take, so we quote your exact number on a short call instead of publishing a guess. What sits behind the quote never changes: no retainers, no monthly fees, no minimums, cancel anytime.

There is a one-time setup, quoted with your rate, covering your list build, campaign build, calendar integration, and qualification doc. Prepaid packs exist only as a discount lever, never a requirement. Billing runs on a card on file, charged per booked meeting, with a weekly statement and an optional weekly cap. The full mechanics are on the pricing page.

And we screen clients too. You need a clear niche, capacity to take 10 or more meetings a month, and a producer who actually shows up to them. If that is you, the call takes 15 minutes and you leave with your rate, your setup quote, and a launch date.

Straight answers for insurance agencies

How is this different from the $22 and $25 appointment vendors?
Those are real, verified prices: FELP sells final-expense appointments at $22 and The Appointment Firm charges $25 prepaid. But read what the unit is. Both are appointments set on leads the agent supplies. You bring the data, they bring the calling labor. We sell a different unit: a commercial prospect we sourced and verified ourselves, qualified against criteria you signed, booked on your calendar, and double-confirmed. If they no-show, the replacement is free. Compare the units, not the price tags.
Can you hit our niche, like workers comp, general liability, or trades?
Yes, that is the point of the list pack. Tell us the book you want to build: contractors in specific trades, restaurants, fleets, a premium band, a state. We build the prospect list from live search results and verify every business against its own website before anyone gets a text. If your niche is one where SMS cannot reach the decision-maker, we will tell you on the call and pass.
Who counts as a qualified meeting?
You decide, in writing. At kickoff we draft a one-page qualification doc with you: business type, size signals, decision-maker, and confirmed interest in reviewing their coverage costs. You sign it before launch. Every billed meeting either matches that page or it is replaced or credited, free.
What does a meeting cost?
Rates are set per booked meeting and quoted for your niche, your qualification bar, and your volume on a short call. No retainers, no monthly fees, and a one-time setup quoted with your rate. See how pricing works for the full billing mechanics.
What happens if the prospect doesn't show?
The 10-minute rule applies. If the prospect has not shown within 10 minutes of the start time, the meeting does not count as held. We rebook or replace it within 5 business days at no charge. You never pay for a ghost twice.
Do we need a contract or retainer?
No. Card on file, charged per booked meeting from our logs, weekly statement, optional weekly cap. Cancel anytime. The only fixed cost is the one-time setup that covers your list build, campaign build, calendar integration, and qualification doc.
How fast can we launch?
Campaigns go live within 48 to 72 hours of kickoff: criteria signed, list built and audited, messaging approved. First bookings typically land in week one.

Ready to add renewing accounts instead of buying leads?

A 15-minute call gets you a per-meeting rate for your niche, your qualification criteria drafted, and a campaign live within 48 to 72 hours.

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