B2B Appointment Setting for SaaS. Pay Per Booked Demo.
An AI SDR runs SMS conversations with the owner-operators your product serves, qualifies them against criteria you write, and books demos straight onto your calendar. No retainers, no monthly fees, and a no-show never costs you a demo.
Recurring revenue changes the math on every demo
Recurring revenue gives SaaS unusually strong appointment-setting math. A closed demo does not pay you once, it pays you every month the account stays live. One closed deal from one booked demo pays for many meetings. That math only works if you pay for meetings, not for effort.
Most SaaS teams still buy pipeline the expensive way. A fully loaded in-house SDR runs roughly $9,800 to $14,200 a month by industry estimates, which pencils out to about $700 to $1,150 per qualified meeting. Retainer agencies charge $3,000 to $12,000 a month for activity: seats, touches per day, dials logged, with no guarantee a single demo lands. Both models bill you during ramp, during slow weeks, and during months where nothing books.
The In-House SDR
$9,800 to $14,200 /month, industry estimates
- Roughly $700 to $1,150 per qualified meeting (industry estimates)
- Months of ramp billed at full salary
- Data, tools, and management costs stack on top
- Rep quits, pipeline stalls
Pay Per Booked Demo
One flat rate /booked demo
- Charged only when a qualified demo is booked and double-confirmed
- A zero-demo month costs zero
- No ramp: campaigns live in 48 to 72 hours
- No-shows replaced free
Want the full head-to-head with ramp time and management burden priced in? Read hire an SDR or buy meetings.
Built for vertical SaaS selling to local service businesses
Our machine texts owner-operators: contractors, cleaners, salons, repair shops, med spas. The people who run local service businesses and answer their own phones. If your product helps them win more jobs, capture missed calls, protect their reviews, or fill a schedule, your buyer is the exact audience behind our 40% reply rate. They live in their text messages between jobs. They do not sit in email.
Lead generation platforms
You sell more jobs. That is one of the easiest outcomes to open an SMS conversation with. The prospect replies about growing their business, and the demo books itself as step two.
Review & reputation management
Owners watch their star ratings closely. A conversation about protecting the rating that feeds them gets replies. A cold pitch about software does not.
Scheduling & field service software
Empty slots and messy calendars cost owners real money every week. We open with that cost, not with your feature list, and the demo is where you show the fix.
Missed-call text back & comms tools
The pitch proves itself. Your prospect experiences a sharp, well-run SMS conversation before they ever see your demo. The channel is the case study.
One honest filter. If your buyer is a VP at a large enterprise, we are not your channel. Enterprise committees do not buy over text. Owner-operators do. We only take SaaS clients whose decision-maker actually picks up their own phone, because that is where our reply rate comes from.
Your prospect hears about more jobs. Never about software.
The fastest way to kill an SMS campaign is to pitch software in the first message. We never do. Every conversation opens with an outcome the owner already wants: more jobs, fewer missed calls, a better rating, a fuller schedule. The prospect replies because the problem is real. The demo gets booked as the natural next step of that conversation, at a time they picked, on your calendar.
Every list is built from scratch, in-house, for your ICP. Six stages: sourced in-house, verified against each business's live website, phone-verified, quality-scored, deduped, and DNC-suppressed. No resold data. If a number is on your list, it belongs to a real business we verified for this campaign, not a CSV that has been sold and resold.
Your ICP becomes a one-page doc
We write your qualification criteria with you at kickoff: industry, business size, revenue bar, decision-maker, confirmed interest. You sign it before launch. It decides what you pay for.
Conversations open with outcomes
Real two-way SMS about the prospect's problem, never a demo pitch. Our own campaigns hold a 40% reply rate. Interested and qualified owners move to booking.
Demos booked and double-confirmed
The prospect picks a slot on your calendar, then gets confirmed at 24 hours, 2 hours, and 15 minutes. 60% baseline show rate, and a no-show is replaced free.
The full machine, from list build to billing, is documented step by step on the how it works page. The other five verticals we run it for live on the industries hub.
One flat rate per booked demo. Quoted for your ICP.
We do not publish a rate card, because a demo with a solo med spa owner and a demo with a multi-truck HVAC operator are not the same unit. Your rate depends on your industry, your qualification depth, and your volume. A 15-minute call gets you the exact number plus a one-time setup quote covering your list build, campaign build, calendar integration, and qualification doc. After that: no retainers, no monthly fees, cancel anytime. Every mechanic is spelled out on the pricing page.
The Billing Trigger
Booked, double-confirmed, on your criteria
You are charged when a demo is booked on your calendar, double-confirmed, and matches the qualification doc you signed. Not for leads, not for touches, not for effort.
The 10-Minute Rule
No-shows are never held against you
If the prospect hasn't shown within 10 minutes of start time, the demo doesn't count as held. We rebook or replace it within 5 business days, free. You never pay for a ghost twice.
Your Written Criteria
Off-criteria means free
One page, signed at kickoff: who counts as a qualified demo, in your words. A meeting that falls outside it is replaced or credited. No argument, no ticket queue.
The Paper Trail
A transcript behind every charge
Every billed demo comes with the SMS transcript where your prospect chose the time, plus the full confirmation log. Card on file, weekly statement, optional weekly cap.
SaaS questions, straight answers
Our product needs a live demo. Can SMS really book those?
We tried SDR agencies before and paid for activity, not pipeline. Why is this different?
How do you qualify prospects for our demos?
What does a booked demo cost?
What happens if the prospect doesn't show for the demo?
Who is this a bad fit for?
How fast can we launch?
B2B resources
Everything in the B2B division
Ready to pay per booked demo instead of per month?
A 15-minute call gets you a per-demo rate for your ICP, your qualification criteria drafted, and a launch date within the week.
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