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VA Horizon
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B2B Lead Generation

Qualified B2B Meetings, Booked On Your Calendar. You Pay Per Meeting. Not Per Month.

Human + AI SDRs text your exact prospects, hold real conversations, qualify them against criteria you write, and book them straight onto your calendar. Six industries. No retainers, no monthly fees, and a no-show never costs you a meeting.

Last updated: August 2026

Book a Call How Pricing Works
No retainers, ever Written qualification criteria Free no-show replacement
1,000+
SMS Conversations / Day
40%
Reply Rate, Our Campaigns
~10/day
Meetings Booked
60%
Baseline Show Rate
B2B Meeting System

A meeting pipeline built around your ICP and qualification rules.

VA Horizon aligns targeting, conversation logic, meeting criteria, confirmation, and reporting before a meeting reaches your sales calendar.

ICP and meeting criteria

Define the company profile, buyer roles, offer, and what must be true for a meeting to count.

Founder + Strategy

Targeting and campaign build

Build the prospect data, campaign workflow, messaging logic, and calendar handoff.

Acquisition + CRM

Conversation and qualification

Run outreach against the written criteria and move only relevant interest toward the calendar.

Campaign Team

Confirmation and reporting

Keep qualification context, recordings, confirmation status, and reporting visible to your team.

QA + Reporting
Choose Your Evaluation Path

What do you need to validate first?

Start with the decision holding up your pipeline. Each path gives you the operating detail needed to assess fit before you book a call.

Path 01Delivery Model

How do qualified meetings reach our calendar?

Review the full path from written ICP criteria and fresh prospect data through SMS conversations, qualification, confirmation, and reporting.

See How It Works → Path 02Industry Fit

Does this work for our market and buyer?

See the industries where SMS can reach the real decision-maker, with qualification bars and conversation angles built for each vertical.

Check Industry Fit → Path 03Meeting Economics

What counts, and what will we pay for?

Understand the pay-per-booked-meeting model, written qualification criteria, billing trigger, weekly caps, and free no-show replacement.

Review B2B Pricing →
The Problem

Retainers bill you for effort. We bill you for meetings.

Outbound agencies charge $3,000 to $15,000 a month for activity: seats, touches per day, dials logged, triangulated across multiple published agency rate cards. Read their pricing pages and you'll notice what's missing: a guarantee that a single meeting lands on your calendar. Hiring in-house isn't cheaper. A fully loaded US SDR runs roughly $9,800 to $14,200 a month by industry estimates, which pencils out to about $700 to $1,150 per qualified meeting. Either way, you carry all the risk and the vendor carries none. We flipped it.

The Retainer Model

$3,000 to $15,000 /month

  • Pays for activity: seats and touches per day
  • No booked-meeting guarantee
  • A zero-meeting month costs the same as a great one
  • Ramp time billed at full rate

Pay Per Meeting

One flat rate /booked meeting

  • Pays for outcomes: booked, double-confirmed meetings
  • Qualification criteria you write and sign
  • A zero-meeting month costs zero
  • No-shows replaced free
How It Works

Five steps from kickoff to meetings on your calendar

The same machine that runs 1,000+ SMS conversations a day for our own pipeline runs yours. Campaigns launch within 48 to 72 hours of kickoff. Here is the whole system, end to end. The long version lives on the how it works page.

01●

Your criteria, in writing

We write a one-page qualification definition with you: firmographics, revenue bar, decision-maker, confirmed interest. You sign it before anything launches. It decides what you pay for.

02●

Your prospect list, built fresh

Sourced in-house and verified against each business's live website. Phone-verified, quality-scored, deduped, DNC-suppressed. Never resold data.

03●

Human + AI SDR conversations

Real two-way SMS conversations that open with an outcome your prospect wants. Our own campaigns hold a 40% reply rate. Interested and qualified prospects move to booking.

04●

Booked and double-confirmed

The prospect picks a time on your calendar. Then a 24-hour, 2-hour, and 15-minute confirmation sequence locks it in before you ever block the slot.

05●

Billed per booked meeting

Card on file, auto-charged per booked meeting, weekly statement, optional weekly cap. No-show? Not counted, replaced free within 5 business days.

→

Start here

A 15-minute call gets you a per-meeting rate for your industry and a launch date inside the same week.

Book the call →
The Guarantee

Every billed meeting comes with receipts

Pay-per-appointment has a known failure mode: vendors booking junk volume to pad invoices. Every mechanic below exists to make that impossible here. This is the product.

The Billing Trigger

Booked, double-confirmed, on your criteria

You are charged when a meeting is booked on your calendar, double-confirmed, and matches the qualification definition you signed. Not for leads, not for activity, not for effort.

The 10-Minute Rule

No-shows are never held against you

If the prospect hasn't shown within 10 minutes of start time, the meeting doesn't count as held. We rebook or replace it within 5 business days, free. You never pay for a ghost twice.

Your Written Criteria

Off-criteria means free

One page, signed at kickoff: who counts as qualified, in your words. A meeting that falls outside it is replaced or credited. No argument, no ticket queue.

The Paper Trail

A transcript behind every charge

Every billed meeting comes with the SMS transcript where your prospect chose the time, plus the full confirmation log. You audit us whenever you want.

Industries

Six industries. One booking machine.

Each vertical gets its own list pack, qualification bars, and conversation angle. We only take industries where SMS reaches the real decision-maker. Browse the full industries hub or jump straight in.

SaaS & Software

Demos with owner-operators who replied about growing their business, not about seeing software. Built for vertical SaaS selling to local service businesses.

Explore SaaS →

Marketing Agencies

Your calendar filled with business owners who already said they want more customers. You sell growth. We keep your own pipeline from starving.

Explore Agencies →

Commercial Insurance

Cost-cutting conversations with contractors and small business owners. Renewal commissions make every account worth the meeting many times over.

Explore Insurance →

Business Funding

Owners who want capital, qualified to the bars this market already uses. Calendar-booked meetings, not the callback leads sold as "appointments".

Explore Funding →

Merchant Services

Savings-led meetings with real merchants: restaurants, auto shops, salons, retail. Every account you close keeps paying you residuals.

Explore Merchant Services →

Staffing & Recruiting

Intake conversations with companies actively trying to hire. One placement fee covers a lot of booked meetings.

Explore Staffing →
Compare Us

See how pay per meeting stacks up

We wrote honest, sourced comparisons against every other way to buy pipeline, including the cases where the other model wins. Start at the comparison hub.

vs SalesHive

Their published retainer tiers against our per-meeting model, with the math side by side.

vs Retainer Agencies

What $3,000 to $12,000 a month actually buys, and when a retainer is still the right call.

vs In-House SDR

Fully loaded cost, ramp time, and management burden against a flat per-meeting rate.

vs Live Transfers

Interruption calls versus confirmed calendar meetings, and which unit fits your sales motion.
Services Directory

Every way we fill a B2B sales calendar

One billing model runs the whole division: a $300 one-time setup, then a published per-meeting range for your industry, billed only on held, double-confirmed meetings. Start with the core services, then jump to the page built for your exact business.

B2B Appointment Setting

Human + AI SDRs holding real SMS conversations, ending in double-confirmed meetings.

Pay Per Appointment

The billing model itself: per held meeting, no retainer waiting at the finish line.

Outsourced SDR

A full SDR function billed per meeting produced, not per seat occupied.

Dig deeper: all services, solutions by business type, B2B sales guides, the sales glossary, vendor comparisons, vendor alternatives, sourced B2B statistics, and free B2B calculators.

FAQ

Straight answers before you book

What counts as a billable meeting?
A meeting is billable when it is booked on your calendar, double-confirmed, and matches the one-page qualification criteria you signed at kickoff. It is charged from our logs, and every charge comes with the SMS transcript where the prospect chose the time plus the confirmation log. If a meeting falls outside your written criteria, it is replaced or credited. Free.
What happens if the prospect doesn't show?
The 10-minute rule applies: if the prospect hasn't shown within 10 minutes of the start time, the meeting is not counted as held. We rebook or replace it within 5 business days at no charge. You never pay for a ghost twice.
Do you require contracts or retainers?
No retainer, no monthly fee, no long-term contract. You pay per booked meeting and you can stop whenever you want. The only fixed cost is a flat $300 one-time setup that covers your list build, campaign build, calendar integration, and qualification doc.
How much does a meeting cost?
We publish a rate range for every industry we serve, from $200 to $600 per booked meeting, plus a flat $300 one-time setup. That is rare in this market: most appointment-setting and lead-gen vendors keep every number behind a sales call. Book a 15-minute fit call and you get your exact rate inside your industry's published range. No retainers, no monthly fees, ever. See how pricing works for the full billing mechanics.
We tried appointment setters before and the meetings were junk. Why would this be different?
That's the volume-incentive problem: vendors paid per appointment tend to book easy, low-quality meetings to pad invoices. Our mechanics exist to kill that incentive. You write the qualification criteria and sign them before launch. A meeting outside those criteria is free. A no-show is free. Every billed meeting has a transcript and a confirmation log behind it.
Where do the prospects come from?
We build every list in-house. Prospects are sourced in-house, verified against their live business website, phone-verified, quality-scored, deduped, and DNC-suppressed. No resold data lists, which is where most cheap "appointments" come from.
How fast can we start?
Campaigns launch within 48 to 72 hours of kickoff: qualification criteria signed, list built and audited, campaign live. First bookings typically land in week one.
Which industries do you work with?
Six: SaaS and software, marketing agencies, commercial insurance, business funding, merchant services, and staffing and recruiting. Each gets its own list pack, qualification bars, and conversation angle.
Why is there a setup fee if it's pay per meeting?
It covers your list build, campaign build, calendar integration, and qualification doc, and it filters out clients we can't deliver for. For context, SalesHive charges $0 setup on a $7,000 per month retainer. We charge a flat $300 one-time setup on zero retainer. You pay for a system once, not for effort every month.
How do I know the meetings will actually show?
Our baseline show rate is 60%, and every meeting runs through a 24-hour, 2-hour, and 15-minute confirmation sequence that pushes it higher. If a prospect still doesn't show, the 10-minute rule kicks in and the meeting is replaced free. Show risk is on us, not you.

B2B resources

Everything in the B2B division

How It Works How Pricing Works Industries We Serve Compare Models SaaS & Software Marketing Agencies Commercial Insurance Business Funding Merchant Services Staffing & Recruiting vs SalesHive vs In-House SDR

Ready to pay for meetings instead of promises?

A 15-minute call gets you a per-meeting rate for your industry, your qualification criteria drafted, and a launch date within the week.

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Pay per booked meeting · No retainer · Free no-show replacement

Every meeting comes with its transcript and confirmation log

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