Qualified B2B Meetings, Booked On Your Calendar. You Pay Per Meeting. Not Per Month.
An AI SDR texts your exact prospects, holds real conversations, qualifies them against criteria you write, and books them straight onto your calendar. Six industries. No retainers, no monthly fees, and a no-show never costs you a meeting.
A meeting pipeline built around your ICP and qualification rules.
VA Horizon aligns targeting, conversation logic, meeting criteria, confirmation, and reporting before a meeting reaches your sales calendar.
ICP and meeting criteria
Define the company profile, buyer roles, offer, and what must be true for a meeting to count.
Targeting and campaign build
Build the prospect data, campaign workflow, messaging logic, and calendar handoff.
Conversation and qualification
Run outreach against the written criteria and move only relevant interest toward the calendar.
Confirmation and reporting
Keep qualification context, recordings, confirmation status, and reporting visible to your team.
Retainers bill you for effort. We bill you for meetings.
Outbound agencies charge $3,000 to $15,000 a month for activity: seats, touches per day, dials logged. Read their pricing pages and you'll notice what's missing: a guarantee that a single meeting lands on your calendar. Hiring in-house isn't cheaper. A fully loaded US SDR runs roughly $9,800 to $14,200 a month by industry estimates, which pencils out to about $700 to $1,150 per qualified meeting. Either way, you carry all the risk and the vendor carries none. We flipped it.
The Retainer Model
$3,000 to $15,000 /month
- Pays for activity: seats and touches per day
- No booked-meeting guarantee
- A zero-meeting month costs the same as a great one
- Ramp time billed at full rate
Pay Per Meeting
One flat rate /booked meeting
- Pays for outcomes: booked, double-confirmed meetings
- Qualification criteria you write and sign
- A zero-meeting month costs zero
- No-shows replaced free
Five steps from kickoff to meetings on your calendar
The same machine that runs 1,000+ SMS conversations a day for our own pipeline runs yours. Campaigns launch within 48 to 72 hours of kickoff. Here is the whole system, end to end. The long version lives on the how it works page.
Your criteria, in writing
We write a one-page qualification definition with you: firmographics, revenue bar, decision-maker, confirmed interest. You sign it before anything launches. It decides what you pay for.
Your prospect list, built fresh
Sourced in-house and verified against each business's live website. Phone-verified, quality-scored, deduped, DNC-suppressed. Never resold data.
AI SDR conversations
Real two-way SMS conversations that open with an outcome your prospect wants. Our own campaigns hold a 40% reply rate. Interested and qualified prospects move to booking.
Booked and double-confirmed
The prospect picks a time on your calendar. Then a 24-hour, 2-hour, and 15-minute confirmation sequence locks it in before you ever block the slot.
Billed per booked meeting
Card on file, auto-charged per booked meeting, weekly statement, optional weekly cap. No-show? Not counted, replaced free within 5 business days.
Start here
A 15-minute call gets you a per-meeting rate for your industry and a launch date inside the same week.
Book the call →Every billed meeting comes with receipts
Pay-per-appointment has a known failure mode: vendors booking junk volume to pad invoices. Every mechanic below exists to make that impossible here. This is the product.
The Billing Trigger
Booked, double-confirmed, on your criteria
You are charged when a meeting is booked on your calendar, double-confirmed, and matches the qualification definition you signed. Not for leads, not for activity, not for effort.
The 10-Minute Rule
No-shows are never held against you
If the prospect hasn't shown within 10 minutes of start time, the meeting doesn't count as held. We rebook or replace it within 5 business days, free. You never pay for a ghost twice.
Your Written Criteria
Off-criteria means free
One page, signed at kickoff: who counts as qualified, in your words. A meeting that falls outside it is replaced or credited. No argument, no ticket queue.
The Paper Trail
A transcript behind every charge
Every billed meeting comes with the SMS transcript where your prospect chose the time, plus the full confirmation log. You audit us whenever you want.
Six industries. One booking machine.
Each vertical gets its own list pack, qualification bars, and conversation angle. We only take industries where SMS reaches the real decision-maker. Browse the full industries hub or jump straight in.
SaaS & Software
Demos with owner-operators who replied about growing their business, not about seeing software. Built for vertical SaaS selling to local service businesses.
Explore SaaS →Marketing Agencies
Your calendar filled with business owners who already said they want more customers. You sell growth. We keep your own pipeline from starving.
Explore Agencies →Commercial Insurance
Cost-cutting conversations with contractors and small business owners. Renewal commissions make every account worth the meeting many times over.
Explore Insurance →Business Funding
Owners who want capital, qualified to the bars this market already uses. Calendar-booked meetings, not the callback leads sold as "appointments".
Explore Funding →Merchant Services
Savings-led meetings with real merchants: restaurants, auto shops, salons, retail. Every account you close keeps paying you residuals.
Explore Merchant Services →Staffing & Recruiting
Intake conversations with companies actively trying to hire. One placement fee covers a lot of booked meetings.
Explore Staffing →See how pay per meeting stacks up
We wrote honest, sourced comparisons against every other way to buy pipeline, including the cases where the other model wins. Start at the comparison hub.
vs SalesHive
Their published retainer tiers against our per-meeting model, with the math side by side.
vs Retainer Agencies
What $3,000 to $12,000 a month actually buys, and when a retainer is still the right call.
vs In-House SDR
Fully loaded cost, ramp time, and management burden against a flat per-meeting rate.
vs Live Transfers
Interruption calls versus confirmed calendar meetings, and which unit fits your sales motion.
Straight answers before you book
What counts as a billable meeting?
What happens if the prospect doesn't show?
Do you require contracts or retainers?
How much does a meeting cost?
We tried appointment setters before and the meetings were junk. Why would this be different?
Where do the prospects come from?
How fast can we start?
Which industries do you work with?
Why is there a setup fee if it's pay per meeting?
How do I know the meetings will actually show?
B2B resources
Everything in the B2B division
Ready to pay for meetings instead of promises?
A 15-minute call gets you a per-meeting rate for your industry, your qualification criteria drafted, and a launch date within the week.
Book a CallRecommended next steps