An outsourced SDR function billed per meeting, not per seat.
VA Horizon runs your outsourced SDR function from an in-house prospect list: Human + AI SDRs hold real two-way SMS conversations on the VA Horizon Private CRM, qualify every reply against your written criteria, and book a double-confirmed meeting on your calendar. You pay a $300 one-time setup fee, then a published per-meeting rate set by your industry, never a monthly seat fee, a per-SDR retainer, or a charge for a rep who is still ramping.
Pay per booked meeting. No retainer.
Every alternative to building your own SDR team comes with a catch.
Hire in-house, sign with a category agency, or try an AI SDR tool. Here is what the research says about each path before you pick one.
An in-house SDR costs more than the salary line
A fully-loaded in-house SDR runs $700 to $1,150 per qualified meeting once you count salary, benefits, tools, and ramp time, per SalesHive's own published cost breakdown. That number holds before a new hire's first quota-carrying month even starts.
Category agencies bill you before a meeting exists
Belkins' own pricing starts at $4,000 a month, and named agencies in this category run retainers from roughly $2,000 to $30,000 a month. You fund the effort every month whether the calendar fills or not.
AI SDR tools carry a documented failure rate
An analysis of AI SDR contract data found 50 to 70% cancel within 90 days, roughly double normal human SDR turnover, with deliverability commonly collapsing from 90%+ inbox placement to under 60% by week four of a campaign.
Named brands, real complaints
TechCrunch documented 11x.ai displaying ZoomInfo and Airtable logos as customers without authorization, drawing a legal threat over trademark and false-advertising claims. The FTC separately settled with Air AI for roughly $18 million and banned the company from marketing "business opportunities." Outsourcing the SDR function still means vetting who you are actually hiring.
The outsourced SDR function, run on our own system.
Not a rented seat inside someone else's platform. Human + AI SDRs, an in-house list, and one CRM we built and operate ourselves.
In-house list, built for your ICP
We source and build your prospect list to your exact industry, size band, and targeting criteria. Nothing is rented from a shared data vendor or reused across other clients.
Human + AI SDRs open real SMS conversations
A trained VA holds the actual conversation. AI supports the system behind it, helping prioritize replies and manage scheduling, but every message a prospect receives is written and sent inside a human-run conversation, not on autopilot.
Qualification against your written criteria
Every reply gets checked live, in the conversation, against the exact bar you set: budget signal, decision-maker status, timing, whatever matters to your sale.
Double-confirmed, with a transcript
A qualified prospect picks a time, then gets confirmed again as the meeting approaches. You get the SMS transcript and the confirmation log with every billed meeting.
One published rate per industry, no seat fee.
$300 one-time setup, then a per-held-meeting rate quoted after a fit call.
A $300 one-time setup covers your list build and CRM integration. After that, you pay per held, double-confirmed meeting at a published range set by your industry: SaaS and software $350 to $600, marketing agencies $250 to $450, commercial insurance $300 to $550, business funding and MCA $200 to $400, merchant services $250 to $450, staffing and recruiting $300 to $550. Your exact rate inside that range is set on a short fit call, and there is no monthly seat fee, no per-SDR charge, and nothing owed for a meeting that never happens.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
What a reply has to clear before it becomes a meeting.
The same written bar runs every conversation, so what lands on your calendar is qualified, not just responsive.
Reaches the right seat
The person replying matches the title or seniority level your ICP is actually built around, not a general inbox or a gatekeeper.
Fits your ICP
Company size, industry, and any firmographic bar you set have to match before a slot gets offered.
Budget or authority signal present
The conversation surfaces some real signal of buying authority or budget context, not just a polite reply.
Fits your sales window
The meeting time has to fall inside the timeframe your sales team can actually work it, not weeks out with no follow-up plan.
What makes this outsourced, not rented.
You are not buying a seat on someone else's platform or a script running through an AI SDR tool.
Human + AI SDRs, never AI-only
A trained VA has every conversation. AI supports the system behind them, such as prioritizing replies and managing scheduling, but AI never writes and sends a message on its own.
Built and run in-house
The SMS system runs natively on the VA Horizon Private CRM, which we wrote and operate ourselves. Nothing is white-labeled or rented from a third-party platform.
A transcript behind every meeting
Every billed meeting comes with the SMS transcript where your prospect chose the time and the confirmation log behind it. You can audit any of it.
No-show, never billed
If a booked meeting does not happen, it is not charged. You pay for held, double-confirmed meetings only.
Outsourced SDR, answered.
What does an outsourced SDR service actually include?
How much does outsourced SDR cost compared to hiring my own?
Is this an AI SDR tool?
How is outsourced SDR different from VA Horizon's pay-per-appointment service?
Do you charge per SDR seat or per meeting?
What happens if a scheduled meeting does not hold?
Replace the SDR hire with a running system.
Book a 15-minute call. We map your ICP and qualification criteria, confirm your published per-meeting rate, and give you a launch date inside the week.
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