Appointments that know the difference between a legacy terminal and a POS refresh.
Clover's Retail Starter plan runs $60 a month with processing bundled at 2.3 percent plus 10 cents, and Toast Core runs $69 a month, both sold directly to the merchant by the hardware makers themselves, per business.com's own comparison. A POS reseller pitching processing alone is competing with that bundle, not just other ISOs. VA Horizon books exclusive, double-confirmed merchant meetings qualified for current POS setup and restaurant or retail fit, for a $300 one-time setup, then $250 to $450 per held meeting.
Pay per booked meeting. No retainer.
Clover and Toast are not waiting for a reseller to bring them the merchant.
Bundled hardware and processing changes what a POS reseller actually has to qualify for before a meeting is worth booking.
The manufacturers sell direct now
Clover's Retail Starter plan bundles hardware and processing at $60 a month with a 2.3 percent plus 10 cent rate, and Toast Core runs $69 a month, both sold straight to the merchant. A reseller pitching bare processing on price is competing with the hardware maker's own storefront, not just other ISOs.
A generic lead does not know what terminal the merchant is running
Most appointment vendors in this market qualify on revenue and current processor, not on whether the business is still running a legacy terminal, already on Clover or Toast, or actively shopping for new hardware. A reseller pitching hardware to a merchant who just signed a three-year Toast contract wastes the meeting.
Restaurant and retail is where the real motion is
Clover and Toast both build their own products around restaurant and retail verticals specifically, which means the merchants most likely to actually need a hardware conversation skew toward those two verticals, not the general small-business population most lead lists are built for.
No vendor separates hardware buyers from rate-shoppers
This research reviewed twelve merchant services lead and appointment vendors. None of them build a dedicated qualification path for POS resellers specifically, meaning a reseller gets the same generic, rate-shopping merchant as every processing-only ISO on the list.
Qualified for a hardware conversation, not just a rate conversation.
Built around what a POS reseller actually needs to know before the meeting.
List weighted toward restaurant & retail
We build your list around the verticals where a POS refresh conversation is actually live, not a generic small-business pull.
SMS conversation, hardware-aware
Human + AI SDRs check current POS setup, contract status, and openness to a hardware refresh or dual-pricing bundle over SMS, through the VA Horizon Private CRM, before offering a slot.
Double-confirmed booking
The merchant confirms once when they pick a time and again as the meeting approaches, so you are not walking in with a demo unit to a cold prospect.
Weekly billing, receipts included
Every held meeting ships with the SMS transcript, so you know what the merchant is actually running and whether they are open to new hardware before you walk in.
One published rate, whether the pitch is hardware or processing.
$300 one-time setup, then typically $250 to $450 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, hardware-aware criteria, and calendar integration. After that, $250 to $450 per held meeting, exact rate set on a fit call. No retainer, and no charge for a meeting that never happened.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
What counts as a qualified POS-reseller meeting.
Set with you at kickoff so meetings match what you are actually selling.
Current POS system
Whether the merchant is on a legacy terminal, already on Clover or Toast, or somewhere in between, confirmed before a meeting is offered.
Vertical fit
Restaurant, retail, or whatever vertical your reseller business specializes in, weighted into the list from the start.
Decision-maker reached
The meeting is with the owner or the person who can actually approve a hardware purchase, not a shift manager.
Openness to a new conversation
Confirmed interest in discussing hardware, processing, or a dual-pricing bundle, not a passive contact pulled from a cold list.
Why a hardware-aware meeting beats a generic processing lead.
A meeting that already knows what the merchant is running saves the pitch a reseller usually has to run cold, on the doorstep.
Exclusive, never resold
A meeting booked for your business is never sold to a second reseller working the same territory.
Hardware-checked before booking
Current POS setup is confirmed in the SMS conversation, not guessed at on the visit.
No-show, never billed
A no-show costs you nothing. It is replaced free instead of invoiced.
Receipts-backed billing
Every held meeting carries the transcript behind it, so you know exactly what the merchant said about their current setup before you show up.
Appointment setting for POS resellers, answered.
Does this work if the merchant already has Clover or Toast?
How is this different from a generic merchant services lead?
Can you weight the list toward restaurant or retail?
Do you also qualify for dual pricing interest?
Do you cold call to book these meetings?
How much does this cost?
Stop pitching hardware cold on the doorstep.
Book a 15-minute call. We map your vertical and hardware criteria, and confirm your rate inside the $250 to $450 range.
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