Commercial insurance appointment setting, priced per held meeting and backed by the transcript.
VA Horizon books exclusive, double-confirmed new-business meetings for commercial P&C agencies, brokers, and producers over SMS, not cold calls, for a $300 one-time setup plus $300 to $550 per held meeting (exact rate set on a fit call). Every meeting ships with the SMS transcript and confirmation log, so you see exactly how the prospect qualified before your producer ever picks up the phone.
Pay per booked meeting. No retainer.
Every vendor selling into this market gates its price behind a form. We do not.
Thirteen vendors compete for commercial P&C prospecting business. Only one of them publishes a real number, and it is not per meeting.
Pricing is a black box everywhere else
Insurance Xdate, miEdge, Client Focus Corp, Quality Contact Solutions, MarketReach, and Hit Rate Solutions all gate pricing behind a form or a call. The one exception, Superhuman Prospecting, publishes Flex cold-calling from $1,197 a month and Premium SDR bundles from $2,950 a month, a subscription you pay whether or not a meeting happens. VA Horizon publishes a per-meeting range instead, $300 to $550, and a meeting has to actually happen before you owe anything.
Producers are the wrong people to prospect
Quality Contact Solutions, one of the vendors competing for this exact business, admits it plainly in its own bylined trade-press article: a producer's strengths lie about anywhere other than cold calling, and prospecting from a producer typically means a flurry of activity for a couple of weeks, then it slowly dies.
It takes over two years to convert a stranger into a client
The same Quality Contact Solutions article states it can take over two years to convert a new commercial insurance prospect into a client. That is not a reason to stop prospecting. It is a reason to make sure the pipeline never runs dry while a producer works the slow middle of that timeline.
The commercial roundups barely mention commercial
The lead-review and roundup sites built to compare vendors in this space, insuranceleadreviews.com and agencyheight.com among them, give commercial P&C one or two sentences per vendor on their own commercial pages. Personal lines gets the real coverage, and commercial buyers are left comparing vendors almost blind.
How a producer meeting actually gets built.
This is the mechanic behind every meeting on your calendar, not a marketing summary of it.
In-house prospect list, built to your appetite
We source and qualify the business-owner list ourselves, filtered to the industry, revenue, and renewal timing you set at kickoff. Nothing is pulled from a shared data file three other agencies have already worked this week.
SMS conversation, not a cold dial
Human + AI SDRs run a two-way SMS conversation with the business owner, confirming their current coverage situation and renewal timing against your written criteria. They answer on their own time, not mid-workday with an unknown number calling.
Double-confirmed before it counts
The prospect confirms once when they pick a time, and again as the meeting approaches. Only meetings that clear both checkpoints land on your calendar and count toward billing.
Transcript and confirmation log, every time
Every held meeting arrives with the SMS transcript where the prospect qualified and the confirmation log behind it. Your producer walks in already knowing what was said.
Pay per held meeting. Published range, not a form.
$300 one-time setup, then typically $300 to $550 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, qualification criteria, and calendar integration. After that, you pay only for meetings that actually happen: $300 to $550 per held, double-confirmed meeting, exact rate set on a fit call inside that published range. No retainer, no per-record fee, and no charge for a meeting that never happened.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
Your appetite, signed before we start.
Agencies already carrier-appetite-screen every submission. We just get your prospecting bar in writing before the first SMS goes out.
Line of business and premium size
The commercial lines you write and the account size that is actually worth a producer's time, set by you, not a generic small-business list.
Renewal or x-date window
Whether the business is inside the timing window where switching agents or carriers is realistic, not a cold name pulled with no renewal context.
Decision-maker reached
The meeting is with the business owner or the person who actually signs off on commercial coverage, not office staff screening calls.
Independent-agency channel fit
Filtered toward businesses genuinely shopping the independent-agent channel, not a captive-carrier account that will rarely move.
What actually makes this different.
None of the thirteen commercial-insurance vendors reviewed for this page combine a published per-meeting price, commercial-P&C specialization, and a documented delivery model. Here is what VA Horizon does instead.
Exclusive, never resold
Every meeting is booked for one agency. It is never quietly worked by a second producer covering the same territory.
Double-confirmed
Two checkpoints before a meeting counts: once when it is scheduled, once as it approaches. That catches a prospect who cools off before your producer gets on the call.
No-show, never billed
A no-show costs you nothing. It is replaced free instead of invoiced, unlike the monthly retainer model most vendors in this category run.
Built for the independent-agency buyer
Independent agencies write an estimated 80% of commercial lines, a directional figure (Wikipedia, citing American Agent & Broker), and that is exactly the channel this system prospects into, not captive-carrier accounts that rarely move.
Commercial insurance appointment setting, answered.
How much does commercial insurance appointment setting cost with VA Horizon?
Do you cold call business owners to book these meetings?
Should I buy insurance leads or hire an appointment setter?
What counts as a qualified meeting?
How is this different from Superhuman Prospecting or Quality Contact Solutions?
What happens if the prospect does not show up?
See your launch date this week.
Book a 15-minute call. We map your appetite and renewal-window criteria, confirm your exact per-meeting rate inside the $300 to $550 range, and give you a start date inside the week.
Recommended next steps