Merchant meetings for direct funders, priced where full submissions already sell.
VA Horizon books exclusive, double-confirmed merchant meetings for direct MCA funders at $200 to $400 per held meeting, the same tier where full submissions already sell in this market ($75 to $250 or more, per published vendor pricing), plus a $300 one-time setup. Every meeting ships with the SMS transcript and confirmation log, so your underwriting team sees exactly how the merchant qualified before the call starts.
Pay per booked meeting. No retainer.
You already pay submission-tier prices. You are just not getting a meeting for it.
Direct funders sit at the top of the MCA buying pyramid: full submissions with bank statements already run $75 to $250 or more per vendor pricing pages. Here is what that price gets you today, and what it does not.
A submission is a document, not a conversation
A full submission package, bank statements and an application, sometimes stips already gathered, tells you the merchant filled out paperwork. It does not tell you whether they understood your offer, asked questions, or are still shopping three other funders.
Exclusivity at this price tier is still disputed
Even at higher price tiers, exclusivity claims are contested. Data Axle's Rob Buchanan told deBanked's forum that true exclusivity is close to impossible once a merchant has already been solicited by multiple sources, which is the norm, not the exception.
Backdooring risk does not go away at higher price points
Backdooring, quietly shopping a submitted deal to a competing funder, is documented across DailyFunder threads at every price tier, including full-submission and live-transfer buyers. Paying more for a submission does not buy protection from it.
You still have to book the call yourself
A submission gets you a merchant's paperwork. It does not get you a scheduled, confirmed meeting on your underwriting team's calendar. That step is still yours to run, every time.
From merchant list to booked underwriting call.
The mechanics behind a funder-ready meeting, from list to calendar.
List built to funder-grade criteria
We qualify the merchant list against your underwriting bar, revenue, time in business, industry, before a single SMS goes out, not a generic MCA prospect list.
SMS conversation, application-level detail
Human + AI SDRs run the qualification conversation over SMS, confirming revenue, time in business, and current funding need, the same details a submission package carries, before offering a meeting slot.
Double-confirmed straight to your underwriting calendar
The merchant confirms once when they pick a time, and again as the meeting approaches, before it lands on your team's calendar.
Transcript ships with the charge
Every held meeting arrives with the SMS transcript and confirmation log, so your underwriting team has more context walking in than a bare submission ever gave them.
Priced at the submission tier, because the meeting replaces it.
$300 one-time setup, then typically $200 to $400 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, criteria, and calendar integration. After that, $200 to $400 per held, double-confirmed meeting, positioned at and above where full submissions already sell in this market. No retainer, no per-document fee, no charge for a meeting that never happened.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
Underwriting-grade criteria, written down first.
Funders qualify harder than most ISOs. Your bar gets written down before the first text, not negotiated after a bad meeting.
Monthly revenue minimum
The exact revenue floor your underwriting requires, set by you, not a generic industry number.
Time in business
A minimum operating history bar, whatever your credit box actually requires.
Industry fit
Whether the merchant's industry sits inside or outside your funding appetite, checked before a meeting is offered, not after.
Active funding need and use of funds
A real, stated reason the merchant wants capital now, not a passive maybe. That detail alone is more than most submissions carry.
What a direct funder gets that a submission does not.
A submission is paperwork. This is a scheduled call with a merchant who already answered your questions.
Exclusive to you
The meeting is booked for one funder. It is not shopped to a second buyer after the fact.
Double-confirmed
Two checkpoints before a meeting counts toward billing, cutting the no-show rate a bare submission never protects you from.
No-show, never billed
A no-show is replaced free, not invoiced.
Receipts-backed billing
Every held meeting ships with the transcript and confirmation log, giving your underwriting team more to work with than the application alone.
Merchant meetings for funders, answered.
How is a VA Horizon meeting different from buying a full submission?
How much does this cost compared to a submission?
Can you qualify to our exact underwriting box?
Do you cold call merchants for this?
What stops our deal from getting backdoored?
What happens if the merchant does not show?
Set your underwriting box this week.
Book a 15-minute call. We map your revenue, time-in-business, and industry criteria, confirm your rate inside the $200 to $400 range, and give you a launch date.
Recommended next steps
