MCA appointment setting, priced per held meeting and backed by the transcript.
VA Horizon books exclusive, double-confirmed merchant meetings for MCA ISOs, brokers, and direct funders over SMS, not cold calls, for a $300 one-time setup plus $200 to $400 per held meeting (exact rate set on a fit call). Every meeting ships with the SMS transcript and confirmation log, so you see exactly how the merchant qualified before you pick up the phone.
Pay per booked meeting. No retainer.
The MCA lead market has a trust problem, and its own dealers say so.
Every finding below comes from ISOs, brokers, and funders describing this market on DailyFunder and deBanked, its own public forums. Read it before you buy another list.
Data that is already backdated
On deBanked's own forum, poster Barry Martin says vendor email and phone number lists are generally filled with backdated info, and poster North-Shore-Cap calls the category one where it is rare to even find a provider whose data is not a broken-down roller coaster. VA Horizon does not resell a data file. Every merchant is qualified fresh, over SMS, before a meeting counts.
Backdooring is normalized, not rare
A DailyFunder thread on the practice has poster TStein stating plainly that the days of an exclusive merchant are far gone, and calling backdooring part of the space. deBanked has run two separate articles on it, Did Your Deal Slip Out The Back Door and Backdooring Deals, You're a Loser. A VA Horizon meeting is booked for one client and is never quietly shopped to a second funder behind your back.
Nobody discloses where the data came from
Rob Buchanan of Data Axle told deBanked's forum that it is very uncommon for anyone in the MCA space to share who they use, which is itself a signal of how little trust the vendor pool has earned. Every VA Horizon meeting ships with the SMS transcript that produced it, so the source of the conversation is never a mystery.
Pricing disagrees by 10x, and nobody sells a meeting
Published per-unit prices swing wildly across this market: aged leads run pennies to a few dollars a record, live transfers run $75 to $200 or more, and full submissions run $75 to $250 or more, per vendors' own pricing pages. None of the fourteen MCA lead vendors reviewed for this page publish a double-confirmed, exclusive, pay-per-held-meeting product. VA Horizon does, and prices it in the open.
How a merchant meeting actually gets built.
This is the mechanic behind every meeting on your calendar, not a marketing summary of it.
In-house merchant list, built for your box
We source and qualify the merchant list ourselves, filtered to the revenue, time-in-business, and industry criteria you set at kickoff. Nothing is bought from a shared data file three other ISOs have already dialed this week.
SMS conversation, not a cold dial
Human + AI SDRs run a two-way SMS conversation with the merchant, checking revenue, time in business, and funding need against your written criteria. The merchant answers on their own time, the way they already run their business from a phone.
Double-confirmed before it counts
The merchant confirms once when they pick a time, and again as the meeting approaches. Only meetings that clear both checkpoints land on your calendar and count toward billing.
Transcript and confirmation log, every time
Every held meeting arrives with the SMS transcript where the merchant qualified and the confirmation log behind it. You see exactly what was said and promised before you dial in.
Pay per held meeting. Published range, not a guess.
$300 one-time setup, then typically $200 to $400 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, qualification criteria, and calendar integration. After that, you pay only for meetings that actually happen: $200 to $400 per held, double-confirmed meeting, exact rate set on a fit call inside that published range. No retainer, no per-record fee, and no charge for a meeting that never happened.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
Your qualification bar, signed before we start.
ISOs and funders already set a bar like this for underwriting. We just get it in writing before the first SMS goes out.
Monthly revenue minimum
The revenue floor a merchant has to clear before a meeting counts, set by you. Live-transfer vendors in this market commonly qualify against a $15,000-plus monthly revenue line; yours can sit wherever your underwriting actually requires.
Time in business
How long the merchant needs to have operated, whether six months or several years. One number filters out most of the startups that will never qualify for an advance.
Decision-maker reached
The meeting is with the owner or the person who can actually say yes to funding, not a bookkeeper or a gatekeeper screening calls.
Active funding need
The merchant has a real, current reason to talk about capital, not a passive maybe-someday. That distinction alone keeps a meeting off your calendar that would have wasted a closer's morning.
What actually makes this different.
None of the fourteen MCA lead and appointment vendors reviewed for this page disclose who does the qualifying or publish a real exclusivity policy. Here is what VA Horizon does instead.
Exclusive, never backdoored
Every meeting is booked for one client. It is never quietly resubmitted or shopped to a second funder behind your back, the exact failure mode ISOs describe on DailyFunder's backdooring threads.
Double-confirmed
Two checkpoints before a meeting counts: once when it is scheduled, once as it approaches. That catches a merchant who cools off before your closer gets on the call.
No-show, never billed
A no-show costs you nothing. It is replaced free instead of invoiced, which is not how the per-record or per-transfer vendors in this market operate.
Human + AI SDRs, receipts included
A trained VA runs every SMS conversation. AI supports the system behind them, but the conversation and the transcript are real, and both ship with every meeting you are billed for.
MCA appointment setting, answered.
How much does MCA appointment setting cost with VA Horizon?
Do you cold call merchants to book these meetings?
How is this different from buying MCA leads or live transfers?
What counts as a qualified meeting?
How do you stop this deal from getting backdoored to another funder?
What happens if the merchant does not show up?
See your launch date this week.
Book a 15-minute call. We map your revenue and time-in-business bar, confirm your exact per-meeting rate inside the $200 to $400 range, and give you a start date inside the week.
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