Your AEs can close. Someone still has to fill their calendar.
Once a SaaS company has its first AE or two but no SDR function yet, the standard playbook, filling top-of-funnel while AEs focus on closing, runs into the same math that pushes many companies to outsource before hiring: a fully-loaded SDR costs an industry-estimated $98,000 to $173,000 a year, takes an estimated 5.7 months to fully ramp (up from 4.3 months in 2020), and software specifically has the lowest quota attainment of any sales segment tracked, 41.2 percent, per RepVue data cited by Dialfyne. VA Horizon books qualified, double-confirmed demos over SMS so your AEs work as partial-cycle closers instead of full-cycle reps splitting time between prospecting and closing. $300 setup, then $350 to $600 per held meeting, no retainer.
Pay per booked meeting. No retainer.
A closer who has to build their own pipeline is not really a closer yet.
Companies land here for a simple reason: they have someone who can run a demo and close a deal, but nobody dedicated to filling the calendar in front of them.
Full-cycle reps split time that should go to closing
When your first AE has to prospect, qualify, and close, every hour spent building a list or sending cold outreach is an hour not spent in a demo or a negotiation, the highest-leverage work they were hired to do.
Hiring an SDR to fix it is not cheap or fast
A dedicated SDR runs roughly $80,000 to $85,000 in on-target earnings, an industry estimate, and takes an estimated 5.7 months to ramp to full productivity, up from 4.3 months just five years ago.
Software has the worst odds of any segment
Quota attainment for software SDRs sits at 41.2 percent, the lowest of any sales segment tracked, according to RepVue data cited by Dialfyne. Even a well-hired SDR is more likely than not to miss quota in year one.
A generic outbound agency does not know full-cycle from partial-cycle
Most agencies pitch the same retainer regardless of whether you have AEs ready to close or not. The right fit for a company with AEs already in seat is meetings routed straight to a calendar, not a generic lead list your AE still has to work themselves.
Meetings that land on your AE calendar, not a list your AE has to work.
The goal is simple: your first AEs spend their time closing, not prospecting.
List built to your ICP, not a generic pull
We build and qualify a prospect list against your actual ICP, industry, company size, and use case, not a rented database your AE still has to filter.
SMS qualification, not another cold list to work
Human + AI SDRs run the qualification conversation over SMS through the VA Horizon Private CRM, confirming role, budget signal, and timeline before a slot is offered.
Double-confirmed, routed to the right AE
Every meeting clears two confirmation checkpoints, once at booking and again as it approaches, then lands directly on the calendar of the AE who should take it.
Transcript-backed, so your AE walks in ready
Every held meeting ships with the SMS transcript, so your AE knows what the prospect already said before the call starts, turning a full-cycle guess into a partial-cycle demo.
Priced to fill an AE calendar, not to sell you a retainer.
$300 one-time setup, then typically $350 to $600 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, ICP criteria, and calendar integration. After that, $350 to $600 per held, double-confirmed meeting, exact rate set on a fit call. No retainer, so you can scale meeting volume up or down as your AE bandwidth changes, without renegotiating a contract.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
What counts as a meeting worth your AE's time.
Set once at kickoff, so every meeting routed to your calendar actually deserves to be there.
ICP fit
Company size, industry, and use case, matched to the deals your AEs are actually equipped to close.
Decision-maker or strong influencer reached
The meeting is with someone who can move a deal forward, not a gatekeeper your AE has to work around later.
Budget and timeline signal
A real, current reason to evaluate your category, confirmed before the meeting is booked, not discovered on the call.
Active evaluation confirmed
The prospect agreed to talk about a real need, not a passive maybe pulled from a cold list.
Why this beats hiring an SDR before you are ready.
None of this requires a $98,000 bet or a 5.7-month ramp before your AE calendar starts filling.
Exclusive, never resold
Every meeting is booked for your team only. It is never sold to a competing SaaS company working the same list.
Double-confirmed
Two checkpoints before a meeting counts toward billing, protecting your AE's calendar from a prospect who cools off.
No-show, never billed
A no-show costs you nothing. It is replaced free instead of invoiced.
No SDR ramp time to wait through
There is no 5.7-month productivity curve to sit through. Meetings start landing on your calendar as soon as the campaign launches.
Appointment setting for companies adding first AEs, answered.
Should I hire an SDR or outsource appointment setting first?
What is the difference between a full-cycle and partial-cycle AE?
Why is software quota attainment so low?
How much does this cost?
Do you cold call our prospects?
Can meetings route to specific AEs on our team?
Give your first AE a full calendar, not a prospecting list.
Book a 15-minute call. We map your ICP, confirm your rate inside the $350 to $600 range, and set a launch date.
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