X-date outreach, done for you, over SMS instead of a phone floor.
VA Horizon runs done-for-you x-date outreach for commercial P&C agencies, working each prospect's policy expiration date on a 45 to 90 day cadence over SMS instead of a phone floor, for a $300 one-time setup plus $300 to $550 per held, double-confirmed meeting. Every conversation is qualified through Human + AI SDRs on the VA Horizon Private CRM, and every meeting ships with the SMS transcript that produced it.
Pay per booked meeting. No retainer.
Every vendor in this space sells you the date. Nobody works it for you.
Insurance Xdate, miEdge, LeO, Ally Data Group, and Neilson Marketing Services all sell x-date data. None of them run the outreach against it.
You still have to work the list yourself
Insurance Xdate, miEdge, LeO, Ally Data Group, and Neilson Marketing Services all sell x-date data, workers' comp filings, DOT and OSHA records, purchased aggregator lists. Every one of them hands you a file and stops there. VA Horizon runs the outreach against it.
The timing window is well documented, and mostly ignored
Datamangroup's own practitioner guidance is to start outreach 45 to 60 days before the x-date, not renewal week, and to combine mail, email, and phone because one touch is not enough. A dedicated podcast series, Data Driven Prospecting with Insurance X-Date on the Killing Commercial network, exists specifically because working this window correctly is a real, ongoing skill problem for producers, not a solved one.
A producer chasing x-dates alone flurries, then stalls
Quality Contact Solutions describes the pattern directly in its own bylined article: a producer's prospecting tends to run in a flurry of activity for a couple of weeks, then slowly die. A 45 to 90 day renewal window needs sustained, scheduled outreach, not a burst that fades by week three.
Insurance Forums threads confirm producers are still asking
Active threads on Insurance Forums, titled Calling Commercial Accounts for X Dates and Commercial X-Dates Database, show producers still asking each other where to source this data and how to work it. That is a live, unsolved workflow problem, not a settled one.
How your x-date list turns into booked meetings.
The mechanic behind an x-date campaign, not a marketing summary of it.
X-date list loaded and windowed
Your x-date data, whether you already have a vendor or need one sourced, loads into the VA Horizon Private CRM and gets windowed to the 45 to 90 day outreach range for each prospect.
SMS conversation, not a cold dial
Human + AI SDRs open a two-way text conversation as each business enters its window, confirming current coverage, renewal timing, and interest in a quote against your written criteria.
Qualified against your appetite
Line of business, account size, and decision-maker status get checked live in the SMS conversation before a meeting is ever offered.
Double-confirmed and booked
A prospect who qualifies picks a time, confirms once, then confirms again as the meeting approaches. Only meetings that clear both checkpoints land on your calendar.
Pay per held meeting, not per data file.
$300 one-time setup, then typically $300 to $550 per held meeting, exact rate quoted after a fit call.
The $300 setup covers loading your x-date list, or building one, campaign windowing, and calendar integration. After that, $300 to $550 per held, double-confirmed meeting, exact rate set on a fit call. You are not buying another data file. You are paying for the outreach against the one you already have, or the one we build for you.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
What counts as a qualified x-date meeting.
Your appetite gets written down before the first text goes out, not renegotiated after a bad meeting.
Line of business and premium size
The commercial lines you write and the minimum account size worth a producer's time, set by you.
Renewal window confirmed
The business is genuinely inside its x-date window, not a stale date pulled from an outdated file.
Decision-maker reached
The conversation confirms you are texting the business owner or the person who actually signs off on coverage.
Active interest in a quote
A real, present willingness to talk about a renewal or a switch, not a passive contact pulled from a cold list.
Why SMS works on a window every competitor phones through.
Every x-date vendor found in this market sells the data. None of them work the outreach for you.
The data vendors sell the list, not the outreach
Insurance Xdate, miEdge, LeO, Ally Data Group, and Neilson Marketing Services stop at the file. VA Horizon runs the qualification conversation against it.
Double-confirmed
Two checkpoints before a meeting counts, catching a prospect who cools off before your producer gets on the call.
No-show, never billed
A no-show costs you nothing. It is replaced free instead of invoiced.
Transcript-backed
Every held meeting ships with the SMS transcript, so your producer knows exactly what was said before they walk in.
X-date outreach, answered.
What is an x-date in commercial insurance?
Do you cold call to work our x-date list?
Do we need our own x-date data, or can you source it?
How much does x-date outreach cost?
Why work x-dates 45 to 90 days out instead of at renewal?
What if a prospect does not show up to the meeting?
Start your x-date window this week.
Book a 15-minute call. We look at your x-date data, or build a list to your appetite, map the 45 to 90 day cadence, and give you a launch date.
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