Business loan appointment setting for lenders and brokers who want a meeting, not a database.
VA Horizon books exclusive, double-confirmed meetings for business loan brokers, lenders, and funders selling MCA, working capital, or other commercial financing products, over SMS instead of cold calls, for a $300 one-time setup plus $200 to $400 per held meeting. Every meeting ships with the SMS transcript and confirmation log, not a database of contacts you still have to work.
Pay per booked meeting. No retainer.
A business loan database is not a meeting. It is a list you still have to work.
Search for business loan leads and most of what comes back is a database, a live transfer, or a per-record price list, the same lane MCA-specific vendors sell in. None of it is a scheduled, qualified meeting.
Databases are not exclusive
The pricing-disagreement problem that runs through MCA-specific lead vendors runs through general business loan data too: per-record prices swing by an order of magnitude depending on the vendor, with no standard for how many times a record has already been resold.
A live transfer has no record behind it
A phone hand-off tells you a merchant answered and said something promising. It does not tell you what they actually said, what they were promised, or whether they understood the product being pitched. VA Horizon meetings ship with the SMS transcript instead.
Exclusivity claims are disputed, even by vendors
Rob Buchanan of Data Axle, on deBanked's own forum, counters exclusivity claims directly: merchants already receive multiple solicitations regardless of source, which makes true exclusivity close to impossible in a data-resale ecosystem. A booked, double-confirmed meeting sidesteps that problem, because the meeting itself is exclusive, not a data point.
One vendor, one product category, usually
Most lead vendors in this space specialize narrowly: MCA data, or UCC data, or live transfers, priced by the unit. If your desk sells more than one commercial financing product, you are stitching together multiple vendors instead of running one qualification system.
One SMS-first system, built around your product mix.
MCA, working capital, or another business financing product: the mechanics behind the meeting are the same.
List built around what you actually sell
We qualify the prospect list against the product you offer, an MCA, a term loan, a working capital line, not a generic business-owner list resold across a dozen buyers.
SMS conversation, criteria checked live
Human + AI SDRs run the qualification conversation over SMS, checking revenue, time in business, and funding need against your written bar before a slot is ever offered.
Double-confirmed booking
The prospect confirms once when they pick a time and again as the meeting approaches. Only meetings that clear both checkpoints count toward what you owe.
Weekly billing, receipts attached
Meetings are billed weekly from our own logs, and every charge carries the transcript and confirmation log that produced it. Nothing is billed off a spreadsheet you cannot audit.
Pay per held meeting, whatever you sell.
$300 one-time setup, then typically $200 to $400 per held meeting, exact rate quoted after a fit call.
The $300 setup covers your list build, criteria, and calendar integration, regardless of which financing product you sell. After that, $200 to $400 per held, double-confirmed meeting, exact rate set on a fit call. No retainer, no charge for a meeting that never happened.
Double-confirmed
Every meeting is confirmed twice before it counts toward billing: once when it is booked, once as it approaches.
Pay per held meeting
You pay when a qualified, double-confirmed meeting actually happens on your calendar.
No retainer
No monthly minimums and nothing owed between held meetings.
Small one-time setup
Covers your list build, campaign, and calendar integration, quoted on a fit call.
Your criteria, written down before the first text goes out.
The bar changes by product. MCA underwriting looks different from a term loan or a working capital line. Yours gets written down once, at kickoff.
Product fit
The merchant's revenue and cash-flow pattern actually fit the product you are pitching, an advance, a term loan, a line, set by you.
Monthly revenue minimum
The revenue floor a merchant needs to clear, set at whatever level your underwriting actually requires.
Time in business
A minimum operating history, filtering out startups before they ever reach your calendar.
Decision-maker reached
The meeting is with the owner or the person who can say yes, not an employee screening calls.
Why lenders and brokers pick a meeting over a database.
A database is a bet you make before you know if it pans out. A held, double-confirmed meeting is proof it already did.
Exclusive to you
A booked meeting is not a data record that can be resold. It is booked for one client and stays there.
Double-confirmed
Two checkpoints before a meeting counts, catching the prospect who cools off before your closer gets on the call.
No-show, never billed
A no-show is replaced free. You never pay for a meeting that did not happen.
Transcript-backed billing
Every meeting comes with the SMS conversation that produced it, so you know exactly how the prospect qualified before you ever dial in.
Business loan appointment setting, answered.
What counts as a "business loan" for this service?
How much does business loan appointment setting cost?
How is this different from a business loan leads database?
Do you cold call to build this pipeline?
Can you run this alongside our existing lead vendors?
What if the prospect no-shows?
Map your criteria this week.
Book a 15-minute call. We build your qualification bar around the product you actually sell, confirm your rate inside the $200 to $400 range, and set a launch date.
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