The Rate, In Writing, Before Any Call
VA Horizon's commercial insurance pricing is a $300 one-time setup, covering the x-date list build, your qualification criteria, and calendar integration, then $300 to $550 per held, double-confirmed meeting after that, exact number set on a 15-minute fit call inside that published range. No retainer, no per-record charge, and no fee for a meeting that never happened.
Where That Sits Next to Published Lead Pricing
Sourced 2026 pricing guides put exclusive commercial insurance leads at $25 to $200 a lead, shared or personal-lines leads at $5 to $30, and live-transfer calls at $30 to $120 or more. VA Horizon's $300 to $550 held-meeting rate sits above all three tiers, which is deliberate: a raw lead or even a live transfer has not been double confirmed the way a VA Horizon meeting has, once when the prospect agreed to a time and again as the meeting approached.
Where That Sits Next to the One Vendor That Publishes Real Numbers
Superhuman Prospecting is the best-documented pricing in this category: Flex cold-calling from $1,197 a month, Premium SDR bundles from $2,950 a month, and list-building at $2.50 a contact. Superhuman's own published 29-month case study cited a 2.94% appointment-setting rate against that subscription spend. That is a monthly retainer model, meaning the effective cost per appointment moves with however many appointments a given month actually produces. VA Horizon's model works the other way: the per-meeting price is fixed and published, and a month that produces zero held meetings costs nothing beyond the flat setup.
What's Actually Included at That Price
Four things are built into every meeting, not sold as an upsell. An x-date list, sourced and qualified to the lines, account size, and criteria you set at kickoff, not a shared list other agencies are also working this quarter. A two-way SMS conversation run by Human + AI SDRs, confirming renewal timing and interest against your written criteria. Double confirmation, once when the prospect agrees to a time and again as the meeting approaches, with only meetings that clear both checkpoints landing on your calendar and counting toward billing. And the SMS transcript behind every held meeting, so you see exactly what was said before you dial in.
What It Deliberately Does Not Include
This is not a live phone transfer; a prospect does not get handed to you mid-conversation the way a $30 to $120-plus live-transfer product works elsewhere in the market. It is a scheduled, reconfirmed calendar meeting instead. It is also not a raw lead or contact list. You are not buying names to work yourself; you are buying meetings that already cleared two confirmation checkpoints. And it is not a monthly subscription with a variable effective rate, the way Superhuman's Flex and Premium SDR tiers work. The fit call sets your exact number inside $300 to $550, since your qualification bar and account-size targets affect how much sourcing and SMS work goes into each meeting.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- ActiveProspect, insurance lead cost guide
- InSifter, insurance lead cost guide
- Superhuman Prospecting, commercial insurance leads pricing