The Rate, In Writing, Before Any Call
VA Horizon's SaaS pricing is a $300 one-time setup, covering the list build, your qualification criteria, and calendar integration, then $350 to $600 per held, double-confirmed demo after that, with the exact number inside that range set on a 15-minute fit call. No retainer, no platform license, and no charge for a demo that never happened. Both numbers are published on the pricing page before you ever get on a call.
Where That Sits Against the Market's Own Tiers
A converging vendor-blog estimate puts a standard B2B ICP demo at $150 to $600, rising to $800 to $1,500 or more for complex or enterprise targets, broken into three tiers: basic or minimally-qualified at $150 to $300, ICP-matched at $300 to $500, and full BANT-verified with no-show replacement at $400 to $750. VA Horizon's $350 to $600 range sits inside the top two tiers of that breakdown, not the bottom one. That positioning is deliberate: a demo qualified through a two-way SMS conversation and double-confirmed against your written criteria has already cleared more of the qualification work than a "basic" contact, which is what the bottom tier of that market range is describing.
It also sits comfortably below the one named agency that publishes real numbers in this category, CIENCE, whose commission structure runs on top of a $5,000 one-time setup, a $2,000-a-month strategic team fee, and a $499-a-month platform license before a single per-meeting dollar is calculated.
What's Actually Included at That Price
Four things are built into every demo, not sold as an add-on. An in-house prospect list, sourced and qualified to the ICP and firmographic criteria you set at kickoff, not a shared list already worked by other agencies. A two-way SMS conversation run by Human + AI SDRs, checking fit, authority, and interest against your written criteria. Double confirmation, once when the prospect picks a time and again as the demo approaches, with only demos that clear both checkpoints landing on your calendar and counting toward billing. And the SMS transcript behind every held demo, so you see exactly what was said before you ever join the call.
What It Deliberately Does Not Include
This is not a live transfer; nobody is handed to you mid-conversation. It is a scheduled, reconfirmed calendar demo instead. It is also not a raw contact list you work yourself, and it is not a guaranteed close, since qualification and closing are two different jobs, and only one of them is ours. The fit call, not the published range on its own, is what sets your exact number inside $350 to $600, because how tightly you define your ICP and qualification bar affects how much sourcing and SMS work goes into finding and confirming each demo.
A Question Worth Asking at Any Price Point
The market's own tiered breakdown treats the bottom rung, $150 to $300 for a "basic, minimally-qualified" contact, as a materially different product from a fully verified, no-show-protected demo at $400 to $750. Before you compare any vendor's per-demo price to ours, ask which of those tiers it actually clears: a raw contact, a lightly filtered lead, or a demo that has already been confirmed twice against written criteria. Those are three different products on the market's own pricing ladder, priced differently for a reason.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- DemandNexus, appointment setting costs
- CIENCE, pricing
- The Starr Conspiracy, B2B lead generation platform benchmarks 2025