What We Actually Publish
Every VA Horizon division states its pricing in writing before a call happens. Roofing is a flat $300 one-time setup plus $199 per booked, exclusive appointment. Solar is a $300 setup plus $249 per booked appointment. B2B is a $300 one-time setup plus a published per-meeting range by industry, from $200 for Business Funding and MCA up to $600 for SaaS, with the exact number inside that range set on a 15-minute fit call, not the range itself. None of those numbers require you to sit through a sales call to see them.
What the Category Does Instead
Reviewing eight of the largest agencies in B2B appointment setting, pricing transparency was the exception, not the rule. Martal Group gates its pricing entirely behind a consultation. Callbox's own pricing page lists "Campaign Pods" at $15,000 to $30,000 a month, a figure that is roughly five times higher than the $2,000 to $6,000 a month range multiple third-party listicles report for the same company, a discrepancy that remains unresolved from public sources. Across every agency we reviewed, the content that actually answers "how much does this cost" lives buried inside third-party listicles and glossary posts, not as a dedicated, well-structured page on the agency's own site. That is a content gap and a trust gap at the same time: if a vendor will not put its own number in writing on its own page, a buyer is left triangulating from secondhand sources before the first sales call even happens.
Guarantees Are Just as Hedged
The same pattern shows up in guarantee language. Of the eight agencies reviewed, only Abstrakt states a clear, concrete policy on a core page: "if a meeting does not meet those criteria, it does not count." Callbox's guarantee is hedged, stating it guarantees meeting quality against its own qualification criteria but explicitly does not guarantee a fixed appointment count. CIENCE, Martal, SalesRoads, and Launch Leads publish no clear guarantee at all on their flagship pages. A category built on billing for outcomes should make it easy to find out what happens when an outcome does not land, and for most of it, that answer is simply not written down anywhere a buyer can read it before signing.
Why We Do It Differently
Every meeting we bill is exclusive, double-confirmed, and backed by the SMS transcript where the prospect chose the time. A no-show is never billed. If a meeting falls outside your written, signed qualification criteria, it is replaced or credited free, no argument, because the criteria are written down in advance. Publishing our rates is the same instinct applied to pricing: if you can already see the number, the guarantee, and the qualification bar before the call, the call is about fit, not about extracting information a competitor's own website won't give you.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- Martal Group, ROI calculator
- Callbox, lead generation pricing
- Abstrakt Marketing Group, appointment setting
- CIENCE, pricing
- SalesRoads, pricing