Best X-Date Data Providers for Commercial Insurance
An x-date is the date a business's current commercial P&C policy expires, the single most valuable data point in commercial insurance prospecting, and this research found five active vendors selling it: miEdge (now Zywave-owned, 4 million-plus employer profiles), Insurance Xdate (workers' comp coverage across 28-plus states), LeO ($59/mo promo tier), Ally Data Group, and Neilson Marketing Services. VA Horizon is not a data vendor and does not compete with any of them: it works from whatever x-date criteria you already have and bills $300 setup plus $300 to $550 per held meeting.
Pay per booked meeting. No retainer.
Five vendors selling the same core input, priced and packaged five different ways.
X-dates are usually sourced from workers' comp rating-bureau filings, DOT and OSHA records, or purchased data aggregators, then worked 45 to 90 days ahead of renewal. This research found miEdge, Insurance Xdate, LeO, Ally Data Group, and Neilson Marketing Services all selling into that exact workflow, and confirmed miEdge is real and currently owned by Zywave. None of the five are appointment-setting vendors: they hand you a list, and calling it is still your job. This is a neutral comparison, not a ranking by which is "best" overall, since the right fit depends on how much of the calling you want to keep in-house.
#1
miEdge (Zywave)
Enterprise, quote-only
- 4 million-plus employer profiles and 400 million-plus data points pulled from DOT, DOL, OSHA, and WHD records, per its own product page
- Pushes directly into Salesforce or Dynamics CRM
- Backed by Zywave's broader insurtech domain authority since the acquisition
#2
Insurance Xdate
Free trial, no public price
- Workers' comp x-date data across 28-plus states with carrier, rate, and premium history attached
- Also sells group-health and nonprofit Form 990 data
- Owns the category-defining domain name and ranks for x-date brand searches directly
#3
LeO (FirstConnect)
$59/mo promo tier, 14-day trial, 750 annual credits
- Markets itself as an "AI Sales Assistant for Commercial Insurance Agents" with 150-plus filters, x-dates among them
- The newest entrant of the group, AI-personalized outreach layered on top of the data
#4
Ally Data Group
Quote-only
- X-date contact lists by cell, email, and mail
- Public case studies skew personal-lines (auto and home) even though the product is also marketed for commercial x-dates
#5
Neilson Marketing Services
Not disclosed
- Workers' comp x-date business lists sold by county and state
- A long-tail data-vendor site; this research could not independently verify offer details beyond the public listing
Disclosed Position
VA Horizon
Not a data vendor. $300 one-time setup, then $300 to $550 per held, double-confirmed meeting.
- Works from whatever x-date, appetite, or account criteria you already have, does not sell or resell data
- Human + AI SDRs run the actual outreach over SMS on the VA Horizon Private CRM once your criteria are set
- No data-vendor style subscription, you pay only for a meeting that showed up
Data platform versus a meeting that is already booked.
| Decision Point | VA Horizon | Field |
|---|---|---|
| What you are buying | A booked, double-confirmed meeting, not a data file. | A record set (miEdge, Insurance Xdate, Ally, Neilson) or an AI-assisted filtering tool (LeO), still requiring you to call it yourself. |
| Pricing model | Per-meeting, published: $300 setup, $300 to $550. | Enterprise quote-only (miEdge) to a promo subscription tier (LeO at $59/mo); most gate pricing behind a form. (source) |
| Who does the calling | Human + AI SDRs, over SMS, on the VA Horizon Private CRM. | You. Every data vendor here sells the list; working it is still on your team. |
| Segment weighting | Commercial P&C by default, criteria set by you. | Ally Data Group's public case studies skew personal-lines even on a commercial-labeled x-date product. (source) |
The honest read.
X-date data and commercial insurance appointment setting are two different products this research found competing for the same producer, not the same offer. miEdge is the scale leader, 4 million-plus employer profiles, backed by Zywave's enterprise reach. Insurance Xdate owns the category name and the deepest workers' comp coverage at 28-plus states. LeO is the cheapest entry point at $59/mo and the only one layering AI personalization on top. Ally Data Group and Neilson Marketing Services round out the field with narrower, less-transparent offers. None of the five book an appointment for you: you still own the calling once the list arrives. VA Horizon sits outside this comparison entirely, not a data seller, but the vendor that takes whatever x-date criteria you already have and turns it into a scheduled, double-confirmed meeting for $300 setup plus $300 to $550.
X-date data providers, answered.
What is x-date data in commercial insurance?
Who owns miEdge?
How much does x-date data cost?
What is the best x-date data provider?
Does VA Horizon sell x-date data?
Give us your criteria. We run the outreach.
Book a 15-minute call. Bring your own x-date list or appetite rules, we handle the SMS conversations from there.
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