Inbound Intent Leads vs Outbound Meetings: Tivly's Model, Compared Honestly
Tivly sells real-time inbound leads: business owners who filled out a quote request and, per Tivly's own model, are actively shopping right now, drawn from a claimed 1 million-plus annual SMB quote requests. Tivly's own site claims up to 3.5x ROI and an 80% "success rate" in a case study, figures that are vendor self-reported and not independently verified in this research. VA Horizon runs the opposite direction, outbound: Human + AI SDRs text prospects based on your criteria and x-date, for a $300 one-time setup plus $300 to $550 per held, double-confirmed meeting, at a published rate instead of Tivly's quote-only pricing.
Pay per booked meeting. No retainer.
VA Horizon vs Tivly (Inbound Intent Leads)
| Decision Point | VA Horizon | Tivly (Inbound Intent Leads) |
|---|---|---|
| What the lead actually is | A scheduled, double-confirmed meeting, sourced through our own SMS conversation. | A real-time inbound lead: a business owner who filled out a quote request and, per Tivly's model, is actively shopping right now. (source) |
| Sourcing direction | Outbound. We text prospects based on your criteria and x-date instead of waiting for one to raise a hand. | Inbound. Tivly claims 1 million-plus annual SMB quote requests feed its lead pool. (source) |
| Performance claims | We publish our own baseline instead of a marketing claim: a 60% baseline show rate, backed by a 24-hour, 2-hour, and 15-minute confirmation sequence. | Tivly claims up to 3.5x ROI and an 80% "success rate" in a case study, and states it serves 1,800-plus producers. These are Tivly's own self-reported figures, not independently verified in this research. (source) |
| Pricing | $300 one-time setup, then $300 to $550 per held meeting, published in full on this page. | Not public. Tivly's pricing is quote-only. (source) |
| Proof behind the charge | An SMS transcript plus a 24-hour, 2-hour, and 15-minute confirmation log ships with every billed meeting. | Tivly's ROI and success-rate figures are presented as claims on its own site; this research did not find independent verification of them. |
| What still has to happen after the lead arrives | Nothing. The meeting is already scheduled and double-confirmed when it lands on your calendar. | You still have to call and convert the inbound lead yourself, the same underlying limitation Quality Contact Solutions describes for any prospecting a producer works solo. (source) |
What Tivly claims about itself, and what a disciplined outbound funnel actually looks like.
What Tivly actually claims, labeled honestly
Tivly's own site claims up to 3.5x ROI in top campaigns and an 80% "success rate" in a case study, and states it serves 1,800-plus producers off a pool of 1 million-plus annual SMB quote requests. Every one of those numbers is Tivly's own self-reported figure. This research did not find independent verification of any of them, so treat them as vendor claims, not audited results.
Inbound intent's real advantage
A business owner who filled out a quote request is, by definition, further along than a cold x-date prospect who has not raised a hand yet. That is a genuine structural advantage inbound intent has, not a claim worth disputing on its own terms.
What outbound buys that inbound cannot promise
Inbound volume depends on how many businesses happen to search and fill out a form this month, drawing from the same finite pool Tivly cites. Outbound gives you control over volume and targeting instead: you choose the criteria and the x-date window, rather than waiting on demand you do not control.
The MarketReach funnel, for context on what "outbound" numbers actually look like
MarketReach's own published pilot math states a typical engagement runs 800 service hours over six to nine months, producing 40 to 75 appointments at roughly a 20% close ratio, about 12 closed deals. That is the best-evidenced close-rate figure this research found for insurance appointment setting generally, and it is a useful yardstick for anyone comparing a vendor's claimed numbers against what a disciplined outbound program actually reports.
Match the model to how you want to source demand.
Choose inbound intent leads when
You want a shot at businesses actively shopping right now and are comfortable with quote-only pricing and vendor-reported performance claims that were not independently verified in this research.
Choose outbound meetings when
You want control over volume and targeting instead of depending on how many businesses fill out a form this month, and you want a published rate instead of a quote-only conversation.
Inbound intent leads vs outbound meetings, answered.
What is Tivly and how does it source insurance leads?
Are Tivly's claimed ROI and success-rate numbers verified?
What is the difference between inbound intent leads and outbound appointment setting?
What is a good close rate for insurance appointment setting?
How much does VA Horizon charge compared to Tivly?
Get a published rate, not a quote-only conversation.
Book a 15-minute call. We confirm your $300 to $550 per meeting rate before the first SMS conversation starts.
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