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B2B Lead Gen Glossary · Shared Outbound

What Are Commission Accelerators?

Commission accelerators are higher payout rates that switch on once a rep’s output passes a set threshold, usually quota. Each additional meeting or deal beyond that line earns more than the ones before it, which rewards overperformance and gives top reps a reason to keep working late in a period.

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Commission accelerators are higher payout rates that switch on once a rep’s output passes a set threshold, usually quota. Each additional meeting or deal beyond that line earns more than the ones before it, which rewards overperformance and gives top reps a reason to keep working late in a period.

Commission Accelerators explained

A standard plan pays one rate on all output. An accelerated plan splits output into tiers: the first tier pays the base rate up to quota, and each tier above it pays a higher rate. The structure comes in two forms. A marginal accelerator applies the higher rate only to output beyond the threshold. A retroactive one reprices everything the rep produced in the period once the threshold is crossed, which costs far more and creates a sharp cliff at the line.

For SDR teams the output unit is usually held meetings or accepted opportunities rather than revenue, since closing belongs to the account executive. Accelerators work best when the rep controls the volume. If list quality, lead supply, or a shared dialer caps what any rep can produce, an accelerator pays for luck, and reps who hit the cap early have no reason to keep going. Managers can add a decelerator below a floor, or a ceiling on total payout, so cost stays predictable.

The common mistake is setting quota too low and then attaching an accelerator to it, so the company pays premium rates for ordinary work. The opposite mistake is a quota so high that the accelerator never triggers and motivates nobody. Watch for sandbagging too: a rep who cannot reach the threshold this period may hold meetings back so they count toward a fresh tier next period.

Why it matters when you're buying

The final stretch of a month or quarter shows what a commission plan really rewards. A plan that pays more for each extra qualified meeting keeps strong reps working, while a flat plan lets them coast once they feel safe. Test the design against realistic output first, then decide how much headroom you can afford to reward.

Frequently Asked Questions

How do marginal and retroactive accelerators differ?
A marginal accelerator pays the higher rate only on output above the threshold. A retroactive accelerator reprices all output in the period once the threshold is crossed. Retroactive plans cost more and push reps to bunch results near the line, so many teams prefer the marginal version.
Are commission accelerators a good idea for SDRs?
They suit teams where reps control their own volume and the quota is realistic. If lead supply or list quality limits output, accelerators reward luck instead of effort. Pair them with a quality gate such as held or accepted meetings, so the higher rate never pays for meetings that go nowhere.
What is a decelerator in a commission plan?
A decelerator is the reverse of an accelerator: a lower payout rate applied when a rep falls below a floor, often set as a share of quota. It protects the company from paying full rates for weak output, but it can discourage new hires, so teams may waive it during ramp.

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