What Is Pay-Per-Meeting?

Category research found "pay-per-meeting" and "pay-per-appointment" used interchangeably across every source checked; no distinct search behavior separates the two terms, so treat them as the same billing model under two names. Documented mainstream B2B pricing clusters $150 to $600 per meeting, per SalesHive's own published glossary, with enterprise or hard-to-reach segments running higher, sometimes past $900. Belkins' own blog cites roughly $250 as a cautionary low-intent price and $600 to $900, sometimes $800, for high-intent, qualified-held meetings, while explicitly flagging anything under $150 a meeting as a red flag, on the reasoning that a vendor at that price generally cannot afford the research and qualification work a real meeting requires.

Compare that against the alternative: a fully loaded in-house SDR runs $700 to $1,150 per meeting by SalesHive's math, or roughly $1,250 per Belkins' math, working back from an $8,000 to $12,000 monthly salary, and most retainer-based agencies charge $3,000 to $9,000 a month regardless of exactly how many meetings land that month. Pay-per-meeting shifts that risk onto the vendor instead of the buyer.

VA Horizon runs a pure pay-per-meeting model across its B2B sectors: a $300 one-time setup, then $200 to $600 per held, double-confirmed meeting depending on the vertical, with the exact rate set after a fit call and no monthly retainer sitting underneath it.