What Is a Renewal Book?
In merchant cash advance brokerage, a renewal book is the group of previously funded merchants a broker or ISO sourced who are approaching or eligible for another advance. Brokers track it as a repeatable stream of future deals and commissions that grows with each new merchant funded.
Pay per booked meeting. No retainer.
In merchant cash advance brokerage, a renewal book is the group of previously funded merchants a broker or ISO sourced who are approaching or eligible for another advance. Brokers track it as a repeatable stream of future deals and commissions that grows with each new merchant funded.
Renewal Book explained
A merchant becomes eligible to renew once enough of the current advance has been repaid; each funder sets that threshold in its own guidelines. A broker running a renewal book keeps a record per merchant: funder, funding date, payment performance, estimated eligibility date, and whether the merchant has been contacted. When the date approaches, the broker reaches out and resubmits. Renewals typically carry their own commission terms under the ISO agreement, which may differ from those on a first deal.
Renewal business behaves differently from new business. There is no cold prospecting, the merchant is already known to the broker and funder, and underwriting is often lighter because payment history exists. That makes a renewal book a predictable income stream that mature brokers build around, and it is why a shop’s value often tracks the size and health of its book. New merchants feed the front of that book, so cold calling and meetings still matter.
Brokers lose renewals in predictable ways. The funder may contact the merchant directly, merchants default or close, a competing broker approaches them with an offer, or the ISO agreement gives the funder rights that keep the broker out. Ownership of renewals is a contract question, not a habit, so read the terms. Beware also of confusing the book with renewal leads, which are re-marketed lists of past applicants, not funded merchants.
Why it matters when you're buying
Brokers who manage a renewal book properly turn each funded deal into more than one commission, because they track eligibility dates, protect relationships, and confirm their contractual rights to renewals. VA Horizon books meetings with business owners who want capital, which adds new merchants to the front of a renewal book; it does not manage the renewals themselves.
Frequently Asked Questions
What is a renewal book in MCA?
When is a merchant eligible to renew?
Does a broker always earn commission on renewals?
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VA Horizon books qualified B2B Lead Gen appointments and builds the systems behind Renewal Book and the rest of your pipeline.
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