Bullhorn’s Published Small-Agency Tiers
Bullhorn’s own pricing page lists a Starter tier at $99 per user monthly and a Core tier at $165, with Pro and Max tiers custom-quoted for larger operations. Free implementation is included at every published tier, and the listed prices exclude VAT.
Bullhorn is the most established name a growing agency compares everything else against, and its published tiers give a real anchor point: a 5-person desk on Starter runs roughly $495 monthly before any add-ons, a number worth having in hand before a sales call rather than discovering it mid-negotiation.
Crelate’s Tiers, and the 2-User Cap That Changes the Math
Crelate’s own pricing page lists an Essentials tier at $85 per user monthly, cheaper per seat than Bullhorn’s Starter tier, but capped at just 2 users and 20,000 contacts, billed annually. A Business tier at $119 per user monthly removes that seat cap and adds annual or monthly billing flexibility; Business Plus, marketed on Crelate’s own page as its most popular tier, moves to fully custom pricing.
That 2-user cap matters more than the lower headline price suggests: a desk of three or more recruiters cannot run on Essentials at all, it has to jump straight to Business at $119 per seat, a higher effective price than Bullhorn’s Starter tier the moment a third recruiter joins.
Loxo: A Genuinely Free Tier, Then a Jump to $169
Loxo is the outlier of the group: it offers a genuinely free ATS/CRM tier, 25 contact reveals a month with no time limit on how long an agency can stay on it, before a Basic tier around $169 per user monthly, well above Bullhorn’s Starter and Crelate’s Business tiers, adds job-board distribution and resume parsing without AI sourcing. Its Professional tier, which unlocks Loxo Source, a database of more than 1.2 billion profiles, plus AI sourcing agents, is custom-quoted.
The free tier is a real option for a solo recruiter testing the category before committing to a paid seat anywhere, not a stripped-down trial with a hard expiration date.
JobDiva: No Public Pricing at All
JobDiva publishes no public pricing anywhere, an agency evaluating it has to go through a sales conversation to get a number at all. That is consistent with most enterprise-tier staffing ATS/CRM platforms, and it is worth naming directly rather than guessing at a figure that was not found anywhere in this research.
Comparing the Real Cost at 5 and 10 Seats
| Vendor / tier | Per-seat monthly | 5-seat monthly | 10-seat monthly |
|---|---|---|---|
| Bullhorn Starter | $99 | $495 | $990 |
| Crelate Business | $119 | $595 | $1,190 |
| Loxo Basic | $169 | $845 | $1,690 |
Crelate’s Essentials tier is left out of this table entirely, its 2-user cap means it is not a real option at 5 or 10 seats regardless of its lower headline price. At real agency scale, Bullhorn Starter is the least expensive of the three published options, with Crelate Business next and Loxo Basic the most expensive per seat.
What to Ask Before Choosing
The headline per-seat price rarely tells the full story. Ask what happens to the price the moment a desk grows past a vendor’s entry-tier cap, Crelate’s 2-user limit being the clearest example here, and whether AI sourcing, job-board distribution, or resume parsing is bundled into the quoted tier or sold as a paid add-on layered on top. For JobDiva specifically, get a quote early in the evaluation process rather than late, since there is no published anchor to negotiate against.
What this means for you
- Bullhorn’s own pricing page starts at $99/user/month for Starter and $165 for Core; Crelate’s own pricing page starts at $85/user/month for Essentials but caps that tier at just 2 users.
- Crelate’s 2-user cap means a desk of three or more recruiters has to jump to its $119/user/month Business tier, a higher effective price than Bullhorn Starter the moment a third seat is added.
- Loxo offers a genuinely free ATS/CRM tier before jumping to roughly $169/user/month for Basic; JobDiva publishes no public pricing at all and is sales-quote-only.
Sources
The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.