Why There Is No Single Published Benchmark Here
Unlike market-size or growth figures, where ASA publishes real, disclosed public numbers, an average placement-fee percentage is not the kind of statistic any staffing association appears to publish openly. That absence is worth stating plainly rather than papering over with a rounded, unsourced number, which is exactly the kind of unattributed figure this page avoids.
What follows instead is the best available public evidence: named vendor and financing-company pages that state a fee range from direct, practical experience, not a formal, methodology-disclosed survey.
What NAPS Discloses Publicly
The National Association of Personnel Services confirms on its own “About NAPS” page that it runs member-only “Benchmarking Surveys,” but discloses no public fee-percentage figure on any open page checked for this research. That is a confirmed absence, not an assumption, NAPS was checked directly rather than simply not mentioned.
A separate figure sometimes attributed to Staffing Industry Analysts, citing “20% as the most common fee, cited by 42% of firms,” could not be traced to a specific SIA page or report in this research and is not cited here as a result.
The Convergent Range Two Named Vendors Report
Frontline Source Group, an ASA-member staffing agency, publishes its own pricing guidance directly: direct-hire fees typically run 20% to 30% of first-year base salary, and executive-search fees run 25% to 35% of first-year compensation. altLINE, a company that finances staffing firms for a living, reports a similar range from its own vantage point: 15% to 25% typical, up to 30% for specialized or executive roles, with a worked example showing a $100,000 salary at the 20% point implying a $20,000 fee.
Neither source ties its percentage to a named, disclosed-methodology survey; both are practitioner pages stating a range as industry observation. The overlap between two independently operated sources, an agency and a financing company with different incentives, is what makes the range worth citing at all.
Why a Convergent Range Still Counts for Something
A single vendor’s stated range could reflect that vendor’s own niche or client base rather than the broader market. Two sources with different business models, one placing candidates, one financing agencies, arriving at overlapping ranges independently is a weaker but still meaningful form of evidence than a single audited benchmark would be.
Framing the commonly repeated “20% to 25%” figure as this kind of convergent practitioner range, not a single audited industry benchmark, is the honest way to use it in a conversation or a pitch.
What This Means When a Client Asks What the Going Rate Is
A firm asked to justify its own fee percentage against “the industry average” can point to this convergence, roughly 20% to 30% for direct hire, higher for executive search, rather than a single hard number nobody can source. That framing is more defensible in a live conversation than repeating an unattributed round figure a prospect could easily push back on.
Human + AI SDRs can open exactly this kind of conversation for a staffing firm’s own new business, booking meetings with hiring managers before the fee-percentage question ever needs a defensive answer.
The Numbers
NAPS confirms member-only benchmarking surveys but discloses no public fee-percentage figure.
Frontline Source Group: direct-hire fees typically run 20% to 30% of first-year base salary.
Frontline Source Group: executive-search fees typically run 25% to 35% of first-year compensation.
altLINE: percentage-based fees typically run 15% to 25% of first-year salary, up to 30% for specialized or executive roles.
altLINE worked example: a $100,000 salary at the 20% point implies a $20,000 fee.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- National Association of Personnel Services, About NAPS
- Frontline Source Group, “Staffing Agency Fees: Pricing, Costs, What to Expect”
- altLINE, “How Much Do Staffing Agencies Charge?”
