Square’s Growth Arc, in Block’s Own Numbers
Block, Inc.’s Square segment processed $241 billion in gross payment volume in 2024, per the company’s Form 8-K filed February 2025, serving approximately 4 million sellers the same year. A year earlier, Square’s GPV was $228 billion for full-year 2023, per its Form 10-K filed February 2024, and a decade earlier still, GPV was $23.8 billion in 2014, per Square’s own 2015 IPO filing. Read together, the three figures trace a real, disclosed growth arc across more than a decade rather than a single snapshot number.
2024 is the newest year this research pass confirmed for both the gross payment volume and seller-count figures; a 2025 update from Block was not independently retrieved within this session’s research budget.
What This Means for an Agent Selling Against Square
Four million sellers is a large enough base that a merchant services agent working small-business prospects is statistically likely to run into a Square account at some point, whether the prospect uses it as a full processing relationship or as one tool alongside another processor. Knowing the real, disclosed scale, not a guess, is useful context when that comparison comes up mid-pitch.
Square’s own growth also sits inside a bigger picture: total US noncash payments reached 236.6 billion in 2024, more than triple the number in 2000, the broader shift toward digital and card-based payment methods that a platform like Square’s GPV growth is one visible piece of.
The Numbers
Block, Inc.’s Square segment processed $241 billion in gross payment volume in 2024, per the company’s Form 8-K filed February 2025.
Square served approximately 4 million sellers as of 2024, per the same Form 8-K.
Square’s gross payment volume was $228 billion for full-year 2023 and $23.8 billion in 2014, a genuine decade-plus growth arc from the company’s own filings.
Wikipedia, Block, Inc. (citing Block’s 2024 Form 10-K and 2015 IPO filing)
Total US noncash payments reached 236.6 billion in 2024, more than triple the number in 2000.
Federal Reserve, 2025 triennial payments study, initial findings
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.