Why Pricing Transparency Varies This Much in One Category
Staffing business development is one of the least pricing-transparent verticals in the broader B2B appointment-setting category. Cleverly is the only vendor reviewed here that puts a clean dollar figure and a clear deliverable range on its own site. Everyone else either gates real numbers behind a call or anchors the conversation against a different cost entirely, like the price of an in-house hire, rather than disclosing what its own service costs.
Reading the Vendor-Published Claims Below
ROI, deal-size, and conversion-rate figures published on a vendor's own site are, by definition, not independently audited. They are included here because they are the vendor's own stated claim, sourced and labeled as such, not because they have been externally verified. Treat them the way you would treat a testimonial on a sales page: informative about how the vendor wants to be perceived, not a substitute for your own reference check.
The Numbers
Cleverly: $2,997 a month for 10 to 40 appointments, a monthly retainer rather than a stated per-meeting rate.
Sapper Consulting: $5,250 to $8,750 a month on a 13-month term, or $5,750 to $9,250 a month on a 7-month term, across 3 tiers.
Sapper Consulting claims 5:1-plus ROI, deals ranging $40,000 to $360,000, and a case study of 31 meetings across 5 months for a manufacturing client (vendor-published claim, not independently audited).
Intelemark does not publish direct pricing, but anchors its pitch against an estimated $60,000 cost to set up one new in-house sales rep (vendor-published claim).
Intelemark, outsourcing appointment setting for staffing companies
Intelemark cites general outsourced appointment-setting benchmarks of 5% to 20% appointment rates, 50% to 70% show-up rates, and 3x to 5x ROI within 90 days (vendor-published, industry-general benchmark presented on a staffing-facing page).
Intelemark, outsourcing appointment setting for staffing companies
Belkins does not disclose direct pricing on its recruitment and staffing industry page, but claims a $60,000 average deal size, roughly 2X ROI, and an up-to-50% appointment-setting rate, with a case study of 75-plus appointments in 5 months for a client named Naym (vendor-published claim, not independently audited).
VA Horizon publishes $300 one-time setup, then $300 to $550 per held, double-confirmed meeting for staffing, the only structure reviewed here with no monthly retainer of any kind.
VA Horizon published rate, benchmarked against the retainer models above
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- Cleverly, appointment setting for staffing agencies
- Sapper Consulting, staffing lead generation services
- Intelemark, outsourcing appointment setting for staffing companies
- Belkins, recruitment and staffing industry page