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How Many Meetings Fund Your Deal Goal? Run the Math.

Quick answer: work backward. Funded deals divided by your funding rate is submissions needed, submissions divided by your submission rate is qualified meetings needed. Set your goal and rates below to see the monthly meeting budget behind it.

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48%
MCA Full-Approval Rate, 2025
$200-400
VA Horizon Per-Meeting Rate
$300
One-Time Setup
4
Funnel Steps, Goal To Budget

A funded-deals goal, worked backward into a budget.

Set your monthly funded-deals goal, your funding rate, and your submission rate on the left. The panels on the right show submissions needed, qualified meetings needed, and the monthly budget behind that meeting volume.

Your Goal

Your own target, not a sourced industry figure. Set it to whatever your desk is aiming for this month.

48% is the Federal Reserve's 2025 full-approval rate for MCA applications, via deBanked's coverage of the Small Business Credit Survey. Adjust to your own funder's data if you track it.

Your own estimate, not a sourced industry figure. The share of qualified meetings that turn into a completed submission.

The Funnel, Worked Backward

Funded deals goal, per month5
Funding rate48%
Submissions needed, per month10.4
Submission rate50%
Qualified meetings needed, per month20.8

Budget At VA Horizon Rates

Qualified meetings needed20.8
Rate per meeting, published midpoint$300
Weekly meeting pace4.8 / week
Monthly budget, ongoing$6,250
First Month Budget, One-Time Setup Included
$6,550

Every figure here is an estimate from the goal and rates you set above, not a guaranteed number of funded deals. Your exact per-meeting rate depends on qualification depth and volume and is quoted on a call.

Start from the deal you want. Work backward to the budget.

Most pipeline math starts from a lead price and works forward to an uncertain result. This calculator starts from the number that actually matters, funded deals, and works backward through two conversion rates to a concrete monthly budget.

Submissions needed

Funded deals goal divided by your funding rate. If 48% of submissions fund, you need roughly twice as many submissions as deals.

Qualified meetings needed

Submissions needed divided by your submission rate. Not every qualified conversation turns into a completed application.

Monthly meeting budget

Qualified meetings needed multiplied by VA Horizon's $300 per-meeting midpoint, plus a one-time $300 setup fee in month one only.

The funding rate default, 48%, comes from the Federal Reserve's 2025 Small Business Credit Survey, the most recent full-approval figure reported for MCA applications broadly, via deBanked's coverage of that data. The submission rate is left as your own estimate because no single published figure describes how often a qualified conversation turns into a completed application across every broker's floor.

The weekly meeting pace divides your monthly meetings needed by 4.33 weeks, a plain calendar conversion, so you have a practical target to hand a scheduling desk, not just a monthly total.

Every default, traced to a source.

No number on this page is invented. Here is exactly where each default came from.

  • 48% funding rate: the Federal Reserve's 2025 full-approval rate for MCA applications, from the Small Business Credit Survey, via deBanked's coverage of that Fed data.
  • $200 to $400 per-meeting rate and $300 setup fee: published VA Horizon Business Funding / MCA pricing. See how pricing works.
  • Funded deals goal and submission rate: user-adjustable inputs, not sourced industry defaults. Set your own target and your own tracked conversion rate.

Submissions pipeline, answered.

How do I turn a funded-deals goal into a meetings budget?
Work the funnel backward in three steps. Divide your funded-deals goal by your funding rate to get submissions needed. Divide submissions needed by your submission rate to get qualified meetings needed. Multiply qualified meetings needed by VA Horizon's $300 per-meeting midpoint to get your monthly budget, then add the $300 one-time setup fee for your first month only.
Where does the 48% funding rate default come from?
48% is the 2025 full-approval rate for merchant cash advance applications from the Federal Reserve's Small Business Credit Survey, reported via deBanked's coverage of that Fed data. Replace it with your own funder's approval rate if you track one.
Is the submission rate default sourced from industry data?
No. The share of qualified meetings that turn into a completed submission varies by how a broker qualifies merchants and by deal type, and no single published figure applies across the category. It starts at a reasonable placeholder so you can see how the model works, then you should replace it with your own tracked number.
Why does this calculator use VA Horizon's $200 to $400 per-meeting midpoint?
$200 to $400 is VA Horizon's own published per-meeting rate for the Business Funding / MCA sector, and $300 is its midpoint. Your exact rate depends on qualification depth and volume and is quoted on a call, so this calculator uses the midpoint as a reasonable planning estimate, not a fixed quote.
Does hitting the meetings budget guarantee I'll hit my funded-deals goal?
No. This calculator shows what your funnel needs at the funding rate and submission rate you set, not a guaranteed outcome. Actual results depend on merchant quality, your closers, and market conditions, and VA Horizon makes no performance claim about deals funded.

Turn that budget into a booked calendar.

VA Horizon books exclusive, double-confirmed meetings with qualified merchants for ISOs and funders, Human + AI SDRs over SMS, never cold calls. Pay per booked meeting, no retainers, and a no-show never costs you a meeting. Book a 15-minute call to see your exact rate.

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