Why This Page Will Not Cite a Market-Size Number
Search "merchant cash advance industry statistics" and you will find a total market-size figure within the first few results. This page is not going to repeat one. Several industry-research aggregator sites publish current MCA market-size estimates that disagree with each other by more than a factor of two, with no shared methodology disclosed for how any of them arrived at their number. A statistics page that cites one of those figures as fact is picking a number at random from a set that cannot all be right.
Instead, every figure below traces to the Federal Reserve's own Small Business Credit Survey, a primary, methodology-disclosed source, reported through deBanked's coverage and the Federal Reserve community-development network's own summary. It answers a narrower but more defensible question than "how big is the MCA market": how many small businesses actually use MCA, and how does it perform against other financing products on the metrics that matter to an applicant.
The Core Number: Usage Has Not Moved in Eight Years
7% of small businesses with under 500 employees regularly used merchant cash advances in 2025, per the Fed's survey. That figure is identical to the 2017 rate. Eight years, and the regular-usage rate for MCA among small businesses has not moved. Whatever growth narrative circulates around this category elsewhere, the Fed's own usage data does not show an expanding base of regular MCA users.
Application and Approval Rates by Product
The 2025 survey also breaks out application and approval rates by financing product. MCA had a 12% application rate, well behind business line of credit (43%), business loan (32%), and SBA loan (20%). On full approval, MCA came in at 48%, behind auto and equipment loans (71%) and mortgages (55%), but ahead of business lines of credit (45%). MCA sits in an odd middle position in this data: applied to less often than most other products, but approved at a comparatively high rate once a business does apply, consistent with MCA's reputation as a faster, less document-intensive underwriting process. The Fed's own framing notes that online lender applicants generally prioritize speed and expected funding likelihood over an existing banking relationship, which is consistent with why a faster-underwriting product like MCA converts applicants at a relatively high rate even with a lower application volume.
What the Survey Behind These Numbers Actually Is
The 2025 Small Business Credit Survey reached more than 6,500 small employer firms, surveyed September through November 2025, a scale that puts real statistical weight behind the usage, application, and approval figures above. That is a materially larger and more methodologically transparent sample than any of the market-size aggregator estimates this page declines to cite.
The Numbers
7% of small businesses (under 500 employees) regularly used merchant cash advances in 2025, identical to the 2017 rate, meaning no measured growth in regular MCA usage over eight years.
deBanked, coverage of the Federal Reserve Small Business Credit Survey (June 2026)
2025 application rates by product: business line of credit 43%, business loan 32%, SBA loan 20%, and MCA 12%, the lowest application rate among the products surveyed.
deBanked, coverage of the Federal Reserve Small Business Credit Survey (June 2026)
2025 full-approval rates by product: auto or equipment loan 71%, mortgage 55%, MCA 48%, and business line of credit 45%, putting MCA in the middle of the approval-rate range despite having the lowest application rate.
deBanked, coverage of the Federal Reserve Small Business Credit Survey (June 2026)
Online lender applicants generally prioritize speed and expected likelihood of funding over an existing banking relationship, per the Fed's own framing of applicant behavior.
deBanked, coverage of the Federal Reserve Small Business Credit Survey (June 2026)
The 2025 Small Business Credit Survey reached more than 6,500 small employer firms, surveyed September through November 2025.
fedcommunities.org, 2025 Small Business Credit Survey key insights
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- deBanked, coverage of the Federal Reserve Small Business Credit Survey (June 2026)
- fedcommunities.org, 2025 Small Business Credit Survey key insights
