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What's The ROI On The Meetings You Book? Run the Math.

Quick answer: meetings times close rate times deal value, divided by what you spent to book them. Set your numbers below to see your pipeline, your revenue, and your ROI multiple against the category's published 4x benchmark.

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Sourced defaults, no signup Runs entirely in your browser
4x
Published ROI Benchmark
$200-600
Per-Meeting Rate Range
$300
One-Time Setup, Any Sector
6
Sectors With Published Rates
The Calculator

Meetings in, pipeline and revenue out.

Set your meeting volume, close rate, and average deal value on the left. The cost per meeting on the right uses your selected sector's published midpoint rate.

Your Meeting Math

Your own estimate, not a sourced industry figure. Adjust to match your tracked win rate.

Your own estimate, not a sourced industry figure. Use your actual average contract value if you track it.

Using the midpoint of VA Horizon's published $350 to $600 range. Your exact rate is quoted on a call.

What The Meetings Produce

Deals closed / month2.0
Total pipeline value / month$80,000
Revenue won / month$16,000

What You Spend

Meetings booked / month10
Cost per meeting, sector midpoint$475
One-time setup, month one only$300
Monthly spend, ongoing$4,750
Your ROI Multiple, Ongoing Monthly
3.4x

That is 0.6x below the category's published 4x benchmark at these settings. First month, setup included: 3.2x. Both figures are estimates from the sliders above, not a guaranteed return.

How The Math Works

Three numbers, multiplied and divided in order.

Meetings turn into pipeline, pipeline turns into revenue at your close rate, and revenue divided by spend is your ROI multiple. Nothing in this calculator is hidden behind a black box.

Pipeline

Meetings booked multiplied by average deal value. The full, undiscounted opportunity value sitting on the table.

Revenue won

Pipeline multiplied by your close rate. The realistic slice of pipeline that actually turns into signed business.

ROI multiple

Revenue won divided by meeting spend. This is the number the category's published 4x benchmark refers to.

CIENCE, a B2B appointment-setting and SDR-as-a-service company, ties its own per-meeting commission to a roughly 4x internal ROI target. That is the clearest public ROI anchor in the category, and it is shown here for context, not as a claim about what your specific pipeline will produce.

Close rate and deal value are the two inputs most likely to be wrong on a first pass. If you are unsure of either, run the numbers with a conservative close rate first, then compare against your actual results once you have a few months of tracked data.

Sources

Every default, traced to a source.

No number on this page is invented. Here is exactly where each default came from.

  • 4x ROI benchmark: CIENCE's published per-meeting commission structure, calculated against an internal roughly 4x ROI target. See cience.com/pricing.
  • VA Horizon per-meeting pricing by sector: published VA Horizon B2B pricing. See how pricing works.
  • Close rate and average deal value: user-adjustable placeholders, not sourced industry figures. Replace with your own tracked numbers for an accurate result.
FAQ

Meeting ROI, answered.

Where does the 4x ROI benchmark come from?
CIENCE, a B2B appointment-setting and SDR-as-a-service company, publishes a per-meeting commission structure calculated against an internal roughly 4x return-on-investment target, with reduced payment below 60% of that target and full commission at or above 100%. It is the clearest public ROI anchor found in the category, so this calculator shows your own multiple next to it for context, not because 4x is guaranteed or required.
What's the difference between pipeline and revenue won in this calculator?
Pipeline is the full value of every meeting booked that month, deal value times meetings, before any deals actually close. Revenue won is the smaller, realistic number: pipeline multiplied by your close rate. Your ROI multiple is calculated against revenue won, not the larger pipeline figure, because pipeline you do not close is not return.
Are the close rate and deal value defaults sourced from real data?
No, and this calculator does not pretend otherwise. Close rate and average deal value vary enormously by industry, deal complexity, and sales process. The sliders start at reasonable placeholder numbers so you can see how the model works, then you should replace them with your own tracked numbers.
Does the ROI multiple include VA Horizon's one-time setup fee?
The headline ROI multiple shown is your steady-state monthly number, spend on meetings only, since the setup fee is billed once at kickoff and does not repeat. The calculator states your first-month figure, setup included, separately so you can see both.
Is a higher ROI multiple always better?
Generally yes, but a very high multiple can also mean you are under-investing in meeting volume relative to a pipeline you could be filling faster. Use this calculator alongside the pipeline coverage calculator to check whether your revenue target actually needs more meetings than you are currently booking.

Turn the ROI multiple into real meetings.

Human + AI SDRs qualify every reply over SMS and book the meeting straight onto your calendar. Pay per booked, double-confirmed meeting, no retainers, and a no-show never costs you a meeting. Book a 15-minute call to see your exact rate.

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