The Wage Anchor: What a Phone-Based Setter Costs on Paper
The Bureau of Labor Statistics has no occupation code for “roofing appointment setter” specifically. The closest published wage code for a salaried, phone-based role of this kind is Telemarketers, SOC 41-9041, which O*NET OnLine’s Telemarketers summary puts at a 2025 median annual wage of $35,450, or $17.04 an hour, citing BLS’s own wage data directly. This is worth stating plainly: it is a phone-based telemarketer wage, not a door-to-door canvasser’s commission-heavy pay structure, which is a separate figure covered elsewhere on this site. Divided across twelve months, $35,450 works out to roughly $2,954 a month in base wage, and that number is base wage only, before payroll taxes, benefits, or management time are added on top. A second, independent secondary, US News Careers, separately reports $34,410 a year for the same occupation using 2024 BLS data, a slightly older, slightly lower figure that lands in the same $34,000-to-$35,000 range, useful as a mild cross-check on the O*NET figure rather than a competing number.
What Buying Appointments Costs, Set Up Against That Number
VA Horizon prices booked roofing appointments at a $300 one-time setup fee and $199 per appointment, no monthly retainer, and no-shows are never billed. That pricing scales directly with volume: a company that books five appointments in a slow month pays for five appointments, not a full month of standing payroll whether appointments happen or not.
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Book a Roofing CallThe Worked Break-Even Table
| Appointments a Month | Buying (Ongoing Month, $199 Each) | In-House Hire (Fixed Monthly Wage) | Cheaper Option |
|---|---|---|---|
| 5 | $995 | $2,954 | Buying, by $1,959 |
| 10 | $1,990 | $2,954 | Buying, by $964 |
| 14 | $2,786 | $2,954 | Buying, by $168 |
| 15 | $2,985 | $2,954 | In-house, by $31 |
| 20 | $3,980 | $2,954 | In-house, by $1,026 |
| 30 | $5,970 | $2,954 | In-house, by $3,016 |
Buying-column figures use VA Horizon’s $199 per-appointment rate for an ongoing month, after the $300 one-time setup is already paid. In-house figures use the $35,450 median annual Telemarketer wage (BLS SOC 41-9041, 2025 data) divided by twelve, base wage only. The crossover sits at roughly 14.85 appointments a month, calculated by this publication by dividing the monthly wage figure by the per-appointment rate, not a single published number from either source.
Why the Real Crossover Point Sits Even Higher Than the Table Shows
The $2,954 monthly figure in the table above is base wage only. It does not include employer payroll taxes, health benefits, paid time off, a manager’s time spent hiring, training, and supervising the role, or the productivity gap during a new hire’s ramp-up period, when a salaried setter is being paid the full wage while still learning the job. Every one of those real costs pushes the true monthly cost of an in-house hire above $2,954, which means the true appointment-volume crossover point sits somewhere above 15 a month, not below it. The table’s 15-appointment crossover is the most optimistic case for hiring, not the realistic one.
Reading the Crossover Point for a Real Decision
For a company that needs fewer than roughly 15 booked appointments a month from this channel, buying is arithmetically cheaper on wage alone, and the gap widens once real hiring costs are counted. For a company with volume needs well above that threshold every single month, and confidence the hire will ramp quickly and stay, building an in-house team can pencil out. Companies with lumpy, seasonal, or storm-driven volume face a mismatch either way: a salaried hire earns the same $2,954 a month whether they set 3 appointments or 30, while a buying relationship scales cost with volume exactly, which is the structural difference this table is built to make visible in dollars.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- O*NET OnLine, Telemarketers summary (citing BLS 2025 wage data)
- US News Careers, “Telemarketer Salary in 2026” (citing BLS)