Glossary

Roofing Sales & Appointment-Setting Glossary

48 terms, defined in plain language for roofing owners and operators, not adjusters or installers.

48

Glossary Terms

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A

ACV (Actual Cash Value)Adjuster Appointment vs. Lead Assignment of Benefits (AOB)

B

Book of Business

C

Canvassing Canvassing Manager Close Rate Contingency Agreement Cost Per Booked Job (CPB)Cost Per Lead (CPL)CPA (Cost Per Acquisition)

D

D2D (Door-to-Door)Deductible Deductible Waiving DNC (Do Not Call) List

E

H

Hail Alley Hail Swath HailTrace

I

L

Lead Aggregator Lead Credit Live Transfer

M

Marketplace Lead

N

P

Pay-Per-Appointment (PPA)Pay-Per-Call Pay-Per-Lead (PPL)Prior Express Written Consent

R

Recoverable Depreciation Rep Ramp Time Replacement Cost Value (RCV)Retail vs. Restoration Roofing

S

Scope of Loss Set Rate Shared Lead Show Rate Sit Rate SLA (Service-Level Agreement)Speed-to-Lead Squares Storm Chasing Storm Season Supplement

T

Telemarketing Sales Rule (TSR)

V

Vendor-List Positioning

Z

ZIP-Lock Territory

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