What Is Cost Per Booked Job (CPB)?

The math matters because close rate, not sticker price, determines the real number. A $50 shared lead closing at a 20% rate implies buying roughly five leads to land one job, putting the lead cost alone at $250 per closed job before counting the hours a rep spends chasing dead contacts. At the low end of the shared-lead close-rate range, 8%, that same $50 lead implies needing roughly twelve to thirteen leads, putting the lead cost per closed job at $250 to $625 depending on where your actual close rate falls in that range. GhostRep frames its own published scenarios the same way, as planning inputs to replace with your own invoiced spend and CRM outcomes, not as a documented market average, since no dependable national close-rate benchmark exists across every roofing market.

Software and coaching companies in this category, not appointment sellers, are the ones who currently publish CPB tools. GhostRep publishes cost-per-booked-job benchmark content and The Lead Giants publishes a customer-acquisition-cost calculator, but this research found no appointment-setting seller in the category publishing an interactive CPB tool of its own, a real content and product gap.

CPB is distinct from cost per lead (CPL), which only measures what you paid for the raw contact, and from cost per acquisition (CPA), which folds in broader marketing and sales-team costs on top of the lead or appointment spend itself.