What Is Shared Lead?
A shared lead is a homeowner's contact information sold by a marketplace platform to several roofing contractors at the same time, typically 3 to 8, so every contractor who bought it is racing the same competitors to reach and close that homeowner first.
$300 setup + $199 per booked appointment.
A shared lead is a homeowner's contact information sold by a marketplace platform to several roofing contractors at the same time, typically 3 to 8, so every contractor who bought it is racing the same competitors to reach and close that homeowner first.
Shared Lead explained
This is the default model behind most roofing lead marketplaces: the homeowner submits one inquiry, and platforms like Angi, HomeAdvisor, Networx, and CraftJack sell that same inquiry to multiple contractors rather than one. Angi's pricing runs $15 to $85 per lead on the low end and $40 to $120 for higher-value jobs, and an $80 lead sold to 5 contractors can net the platform roughly $400 from a single homeowner inquiry, while each contractor is buying roughly a 1-in-5 shot at winning the job.
The documented close-rate consequence is significant. Shared-lead close rates run roughly 8% to 20% across multiple independent sources, compared with 25% to 35% for exclusive leads or appointments. One contractor reported spending $750 in a single month chasing shared leads for one closed job, and 15 hours chasing dead leads that never converted.
Speed matters enormously on a shared lead, since the first contractor to call the homeowner has the best shot. A homeowner contacted by 5 different roofing companies within the hour is a common experience on the shared-lead model, which explains a lot of the fatigue that has pushed the market toward exclusive appointments instead.
Why it matters when you're buying
A shared lead's sticker price is almost never the real number. Multiply it by roughly 5 to 12, the inverse of an 8% to 20% close rate, to estimate your real cost per booked job, then compare that to an exclusive appointment's price before deciding which model actually costs less. VA Horizon sells exclusive, double-confirmed appointments only, never shared, for a $300 one-time setup and $199 per appointment.
The vendor pricing and figures cited above draw on the sources below.
Frequently Asked Questions
How many contractors typically buy the same shared roofing lead?
Why do shared leads close at a lower rate than exclusive leads?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind Shared Lead and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
Recommended next steps