What Is Shared Lead?
A shared lead is a homeowner's contact information sold by a marketplace platform to several roofing contractors at the same time, typically 3 to 8, so every contractor who bought it is racing the same competitors to reach and close that homeowner first.
$300 setup + $199 per booked appointment.
A shared lead is a homeowner's contact information sold by a marketplace platform to several roofing contractors at the same time, typically 3 to 8, so every contractor who bought it is racing the same competitors to reach and close that homeowner first.
Shared Lead explained
This is the default model behind most roofing lead marketplaces: the homeowner submits one inquiry, and platforms like Angi, HomeAdvisor, Networx, and CraftJack sell that same inquiry to multiple contractors rather than one. Angi's pricing runs $15 to $85 per lead on the low end and $40 to $120 for higher-value jobs, and an $80 lead sold to 5 contractors can net the platform roughly $400 from a single homeowner inquiry, while each contractor is buying roughly a 1-in-5 shot at winning the job.
The documented close-rate consequence is significant. Shared-lead close rates run roughly 8% to 20% across multiple independent sources, compared with 25% to 35% for exclusive leads or appointments. One contractor reported spending $750 in a single month chasing shared leads for one closed job, and 15 hours chasing dead leads that never converted.
Speed matters enormously on a shared lead, since the first contractor to call the homeowner has the best shot. A homeowner contacted by 5 different roofing companies within the hour is a common experience on the shared-lead model, which explains a lot of the fatigue that has pushed the market toward exclusive appointments instead.
Why it matters when you're buying
A shared lead's sticker price is almost never the real number. Multiply it by roughly 5 to 12, the inverse of an 8% to 20% close rate, to estimate your real cost per booked job, then compare that to an exclusive appointment's price before deciding which model actually costs less. VA Horizon sells exclusive, double-confirmed appointments only, never shared, for a $300 one-time setup and $199 per appointment.
Frequently Asked Questions
How many contractors typically buy the same shared roofing lead?
Why do shared leads close at a lower rate than exclusive leads?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind Shared Lead and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
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