What Is Sit Rate?
Sit rate is the percentage of booked roofing appointments where a homeowner is actually present and gives the estimate the time it needs, as opposed to appointments that were booked but never converted into a real sit-down conversation.
$300 setup + $199 per booked appointment.
Sit rate is the percentage of booked roofing appointments where a homeowner is actually present and gives the estimate the time it needs, as opposed to appointments that were booked but never converted into a real sit-down conversation.
Sit Rate explained
Roofing sales teams track several rates that sound similar but measure different points in the pipeline. Set rate is the share of contacted homeowners who agree to a time. Show rate (used interchangeably with sit rate by most vendors, including The Lead Giants, which publishes a claimed 70%-plus show rate) is the share of set appointments where the homeowner is actually present and the rep gets a real look at the roof. Close rate is the share of those sits that turn into a signed job.
Sit rate is the metric that separates a booked calendar from a productive one. A high set rate with a low sit rate means your reps are driving to a lot of empty driveways, which is exactly the risk a no-show replacement policy is designed to protect against. Industry-wide, roofing sales teams close somewhere in the 20% to 40% range on estimates they actually sit, by industry estimates, which only counts appointments that cleared the sit step in the first place.
When you are evaluating an appointment-setting vendor, ask for their sit rate specifically, not just their set rate or their advertised close rate. A vendor that only reports set rate is telling you how many homeowners said yes to a time, not how many were actually there when your crew showed up.
Why it matters when you're buying
Your true cost per booked job depends on sit rate as much as on price per appointment. An appointment that never gets sat is a wasted trip, not a cheap one. If a vendor cannot tell you their sit rate, or will not put a no-show replacement policy in writing, treat their published price as incomplete: it does not account for the appointments your crew drives to that never actually happen.
Frequently Asked Questions
What is a good sit rate for roofing appointments?
Is sit rate the same as close rate?
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