What Is Show Rate?

Show rate and sit rate are used interchangeably by most vendors in this category, including The Lead Giants, which publishes a claimed show rate of 70% or higher on its own booked appointments alongside a 24-hour no-show replacement guarantee.

The concept extends beyond bought appointments specifically, since show rate applies to canvassing-generated appointments too, not just purchased ones. RoofNuts, a done-for-you canvassing vendor, markets a claimed appointment rate of 8% to 15% for its managed canvassing crews versus what it describes as a 2% to 3% industry average for unmanaged canvassing. That is a vendor-published, third-party-unverified claim, but it is directionally consistent with why storm-market roofers invest in structured canvassing programs rather than ad hoc door-knocking.

Show rate is the metric that separates a full calendar from a productive one, across every lead-generation channel a roofing company uses at once, marketplace leads, purchased exclusive appointments, and in-house canvassing alike. A roofing company running multiple channels should track show rate by channel separately, since a channel with a great set rate but a weak show rate is quietly wasting field time.