What Is Storm Season?
Storm season is the period of the year, and the set of geographic corridors, where hail and wind events cluster heavily enough to drive a surge in storm-restoration roofing demand, and it is concentrated enough that entire sales strategies are built around it.
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Storm season is the period of the year, and the set of geographic corridors, where hail and wind events cluster heavily enough to drive a surge in storm-restoration roofing demand, and it is concentrated enough that entire sales strategies are built around it.
Storm Season explained
NOAA recorded 5,432 hail events in 2025, up slightly from 5,373 in 2024, with Texas and Kansas leading the country in event count. 16 states recorded 20% or more of their roofs impacted by severe hail in 2025, up from 12 states in 2024, and Kansas alone led the nation with 51.8% of its roofs impacted plus a long-term average annual loss of $2.2 billion.
The insurance-payout side of the same season is just as large. Hail accounted for 33% of all roofing catastrophe-designated claims in 2025, with wind claims adding another 19%. State Farm alone paid over $5.6 billion in hail-related claims in 2025, with Texas leading at $1.4 billion. Cotality's 2026 Storm Report puts 43.5 million US properties at mounting hail risk overall, which is the scale that makes storm season a genuinely national planning problem for roofing companies, not just a regional one.
Named markets see the most active storm-season sales activity, based on where storm frequency and existing local content ecosystems overlap: Dallas-Fort Worth, Houston, San Antonio and Austin, Oklahoma City, Denver, known in the industry as part of "Hail Alley," Tampa, and Minneapolis-St. Paul, alongside secondary hail corridors including Kansas City, Wichita, Omaha, and Colorado Springs.
Why it matters when you're buying
Storm season is predictable enough in aggregate, even if any single storm is not, that roofing companies serious about restoration work plan staffing, canvassing capacity, and appointment-buying budget around it in advance rather than scrambling reactively after each event.
Frequently Asked Questions
Which states see the most storm activity for roofing companies?
How much did insurers pay out in hail claims during the 2025 storm season?
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