What Is Lead Aggregator?
A lead aggregator is a platform, like Angi, HomeAdvisor, Networx, or CraftJack, that collects homeowner inquiries once and then resells access to that same inquiry to multiple roofing contractors, which is the business model behind marketplace and shared leads.
$300 setup + $199 per booked appointment.
A lead aggregator is a platform, like Angi, HomeAdvisor, Networx, or CraftJack, that collects homeowner inquiries once and then resells access to that same inquiry to multiple roofing contractors, which is the business model behind marketplace and shared leads.
Lead Aggregator explained
A lead aggregator sits at the company level, distinct from the product it sells. Marketplace lead and shared lead describe the actual inquiry a contractor buys; lead aggregator describes the business collecting and reselling that inquiry to several buyers at once.
The economics explain why the model works for the platform even when it produces frustrating outcomes for contractors. An $80 Angi lead sold to five contractors nets the platform roughly $400 from a single homeowner inquiry, while each contractor is buying roughly a one-in-five shot at winning the job. Angi and HomeAdvisor, now merged into one company, also layer an annual membership fee of roughly $300 to $400 on top of per-lead pricing.
Aggregators are volume businesses selling access to a contact, not delivering qualification or scheduling. The work of calling, qualifying, and booking a time still falls to the contractor after an aggregator lead lands, which is the core structural difference between buying from a lead aggregator and buying from a pay-per-appointment vendor.
Why it matters when you're buying
When a vendor's entire business model is reselling the same inquiry to several buyers at once, treat their marketing claims about lead "quality" skeptically. Their incentive is to sell the same contact as many times as possible, not to make sure any single buyer actually closes it.
Frequently Asked Questions
What's the difference between a lead aggregator and a marketplace lead?
How does a lead aggregator make money from one homeowner inquiry?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind Lead Aggregator and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
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