What Is Telemarketing Sales Rule (TSR)?
The Telemarketing Sales Rule (TSR) is the FTC rule that governs outbound sales calls, setting calling-hour limits, Do Not Call list requirements, and consent standards that apply to any roofing company or vendor making cold calls or canvassing follow-up calls.
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The Telemarketing Sales Rule (TSR) is the FTC rule that governs outbound sales calls, setting calling-hour limits, Do Not Call list requirements, and consent standards that apply to any roofing company or vendor making cold calls or canvassing follow-up calls.
Telemarketing Sales Rule (TSR) explained
The TSR sets 8am to 9pm local time as the federal floor for calling hours, and requires compliance with the national Do Not Call registry. Violations carry fines up to $1,500 per call, which makes even a small, poorly-managed calling program a meaningful financial risk.
A consent layer sits alongside the TSR. Autodialed or prerecorded calls additionally require prior express written consent under the TCPA, and every call, consent, and opt-out needs to be documented to prove compliance if challenged. Maine LD 2234 adds a specific requirement to check the FCC Reassigned Numbers Database before dialing, since a number reassigned to a new person who never gave consent creates its own violation.
State-level rules stack on top of the federal TSR floor for a national outbound calling program. Texas SB 140 requires a $10,000 security bond as part of telemarketer registration, and Connecticut SB 1058 carries penalties up to $20,000 per violation while narrowing calling hours further, to 9am to 8pm local. A roofing company or vendor calling across state lines needs to comply with the strictest rule that applies in each state it calls into, not just the federal floor.
Why it matters when you're buying
If you outsource outbound calling, whether to a hired call center, a canvassing vendor, or a virtual-assistant team, ask exactly how they track TSR and TCPA compliance state by state, not just at the federal level. A vendor calling into Texas or Connecticut on your behalf without the right bonding or documentation exposes your business to the penalty, not just theirs.
Frequently Asked Questions
What are the calling hours under the Telemarketing Sales Rule?
How much can a roofing company be fined for a TSR or TCPA violation?
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