What Is Exclusive Lead?
An exclusive lead is a homeowner contact sold to one roofing company only, never resold to a competitor, as opposed to a shared or marketplace lead that the same platform sells to several contractors at once.
$300 setup + $199 per booked appointment.
An exclusive lead is a homeowner contact sold to one roofing company only, never resold to a competitor, as opposed to a shared or marketplace lead that the same platform sells to several contractors at once.
Exclusive Lead explained
The close-rate difference is the whole reason exclusivity commands a higher price. Exclusive leads close at roughly 25% to 35% across multiple independent sources, compared with 8% to 20% for shared or marketplace leads, since the homeowner is not being called by three to eight other contractors racing for the same job.
Pricing reflects that gap. 33 Mile Radius sells exclusive leads at a custom quote only rather than a published rate card. Minyona runs a hybrid model, offering exclusive leads at $41 to $99 per lead as one option alongside its $75 to $150 per booked-appointment tier, letting a buyer choose whichever fits.
Exclusivity in this sense applies to the single homeowner contact only, not to an entire geographic area. A ZIP-lock territory goes further, protecting an entire zone so a vendor will not sell to a second roofing company inside it at all, which is a separate and stronger form of protection than a single exclusive lead provides.
Why it matters when you're buying
VA Horizon sells exclusive, double-confirmed appointments, never shared, for a $300 one-time setup and $199 per appointment. When comparing "exclusive" claims across vendors, confirm in writing that the exclusivity actually covers the specific homeowner contact and not just marketing language.
Frequently Asked Questions
How much better do exclusive leads close compared to shared leads?
Is an exclusive lead the same as a ZIP-lock territory?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind Exclusive Lead and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
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