What Is No-Show Rate?

No-show rate is the inverse of sit rate and show rate. If a vendor claims a 70% show rate, the way The Lead Giants does on its own booked appointments, the no-show rate on that same book of appointments runs around 30%. A no-show can happen for several reasons: the homeowner forgot, changed their mind, already signed with a competitor who arrived first, or the appointment was never properly confirmed before the visit.

Replacement and guarantee policies exist specifically to manage this risk. The Lead Giants publishes a 24-hour replacement window on no-shows. Minyona documents a dispute process for appointments that did not pan out. Price per appointment alone tells you nothing about no-show risk, since two vendors selling appointments at similar prices can carry very different no-show rates depending on how carefully they confirm and reconfirm before the visit.

The math consequence is direct: if 1 in 5 booked appointments is a no-show and there is no free replacement, your real cost per booked appointment runs roughly 20% higher than the sticker price shows, before you even get to close rate.