What Is Live Transfer?
A live transfer is when a vendor connects an interested homeowner directly to a roofing company's sales team by phone while the homeowner is still on the line, instead of scheduling a future appointment or handing over a lead to call back later.
$300 setup + $199 per booked appointment.
A live transfer is when a vendor connects an interested homeowner directly to a roofing company's sales team by phone while the homeowner is still on the line, instead of scheduling a future appointment or handing over a lead to call back later.
Live Transfer explained
A live transfer is distinct from pay-per-call, which bills for any connected call generally. A live transfer specifically means a vendor's rep has already engaged and pre-qualified the homeowner, then bridges the call to your team in real time. It is also distinct from pay-per-appointment, which books a future time rather than connecting the homeowner immediately.
The speed advantage is significant. A live transfer removes the speed-to-lead variable entirely, since the homeowner is already on the phone the moment your team picks up, which matters given the documented finding that a 5-minute response makes a lead roughly 100 times more likely to convert than a 30-minute response.
This research did not find a roofing-specific vendor publishing standalone live-transfer pricing the way pay-per-appointment or pay-per-lead pricing is published elsewhere in the category. Treat any live-transfer quote as vendor-specific until you see it in writing.
Why it matters when you're buying
Live transfer only works if your team can actually staff the phones to receive calls in real time during business hours. If speed-to-lead is your bottleneck because nobody answers fast enough, a live transfer model fixes that specific problem in a way a scheduled future appointment does not.
Frequently Asked Questions
How is a live transfer different from a booked appointment?
Do roofing vendors publish standard live-transfer pricing?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind Live Transfer and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
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