What Is D2D (Door-to-Door)?
D2D, short for door-to-door, is the industry shorthand for in-person canvassing sales, reps physically knocking on doors to generate roofing leads and book estimates, most often organized around a recent hail or wind event.
$300 setup + $199 per booked appointment.
D2D, short for door-to-door, is the industry shorthand for in-person canvassing sales, reps physically knocking on doors to generate roofing leads and book estimates, most often organized around a recent hail or wind event.
D2D (Door-to-Door) explained
D2D is the term used across the canvassing-software category specifically. SPOTIO, SalesRabbit, and Knockbase all market directly to "D2D" sales teams, and comparison content weighing D2D against bought leads is already an active content category, referenced in research as "roofing leads vs door-to-door canvassing."
The real comparison for a roofing company is buy versus build. Running a D2D team means hiring reps, typically paid an hourly base of $10 to $20 an hour plus a $20 to $30 per-appointment bonus and 1% or more of gross sale, training them through a ride-along-based funnel, and absorbing rep ramp time and turnover. Buying pre-booked appointments from an outside vendor skips that build entirely.
D2D's real advantage is speed into a fresh storm market, since a knock-based team can hit a damaged neighborhood within hours of an event. Its real cost is everything that goes into keeping a crew staffed, trained, and productive, which does not show up in the commission percentage alone.
Why it matters when you're buying
If you are weighing D2D against buying booked appointments, count the full cost of the D2D side, hiring, base pay, ramp time, and turnover, not just the commission percentage, before deciding which one is actually cheaper per closed job.
Frequently Asked Questions
Is D2D the same thing as canvassing?
Is running a D2D team cheaper than buying booked appointments?
Put the playbook to work
VA Horizon books qualified Roofing appointments and builds the systems behind D2D (Door-to-Door) and the rest of your pipeline.
Book a Roofing Call$300 one-time setup · $199 per booked appointment · No-shows replaced free
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