What Is HailTrace?
HailTrace is a proprietary hail-tracking data platform that roofing companies and canvassing vendors use to identify exactly which streets and neighborhoods a hailstorm actually damaged, so crews can target their canvassing to the real swath instead of guessing.
$300 setup + $199 per booked appointment.
HailTrace is a proprietary hail-tracking data platform that roofing companies and canvassing vendors use to identify exactly which streets and neighborhoods a hailstorm actually damaged, so crews can target their canvassing to the real swath instead of guessing.
HailTrace explained
HailTrace shows up in the research behind this glossary as the named data source RoofNuts, a done-for-you canvassing vendor, builds its targeting around, typically paired with routing software like Knockbase to turn storm data into an actual door-knocking plan.
In practice, HailTrace feeds the decisions a canvassing manager makes about where to send crews first, informing which ZIP codes and streets get worked immediately after an event rather than days later once damage is more obvious from customer calls. It sits alongside SPOTIO and SalesRabbit in the broader canvassing-software toolset, but as the storm-data layer rather than the routing layer.
HailTrace is a commercial, proprietary data product, distinct from a public reference layer like interactivehailmaps.com, which this research notes owns the raw public storm-data layer but is not itself positioned as a canvassing-targeting product the way HailTrace is.
Why it matters when you're buying
If you or a canvassing vendor claim to be targeting "the hail-hit areas," ask specifically what data source is behind that targeting. The quality of the underlying storm data determines whether a crew is knocking the actual swath or just working the general neighborhood on a guess.
Frequently Asked Questions
What is HailTrace used for in roofing sales?
Is HailTrace a free public tool?
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